Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Cannacurio #50 - Is Cannabis Having Its Romaine Lettuce Moment?

Cannacurio #50 - Is Cannabis Having Its Romaine Lettuce Moment?

At Cannabiz Media we have a unique view as to what is happening at the state level and across state lines. One trend we have spotted in the last quarter is the increase in product recalls, often tied to testing results.

Cannacurio Podcast Episode 40 with Ryan Kiley of ePAC Flexible Packaging

Cannacurio Podcast Episode 40 with Ryan Kiley of ePAC Flexible Packaging

ePAC Flexible Packaging Director of Market Development Ryan Kiley joins Ed Keating to talk about how his company's packaging solutions help small and mid-sized cannabis and hemp businesses as well as how his team uses the Cannabiz Media database to support their research, brand awareness, sales, and business development initiatives.

Visit Cannabiz Media at NCIA’s Cannabis Business Summit & Expo

Visit Cannabiz Media at NCIA’s Cannabis Business Summit & Expo

NCIA’s Cannabis Business Summit & Expo is coming to the Moscone Center in San Francisco, California on December 15 – 17, 2021, and the Cannabiz Media team will be there at Booth #1227. 

Email Marketing for the Cannabis Industry in 2022

Email Marketing for the Cannabis Industry in 2022

Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.

The Rise of Cannabis Brands

The Rise of Cannabis Brands

We’ve entered a new phase of the cannabis industry where building brands will be what sets competitors apart in the future. The cannabis industry is moving closer to becoming a consumer packaged goods (CPG) industry every day. As a result, businesses have to focus on building brand awareness and shaping brand preferences more than ever.

B2B Sales Tips to Close More Deals at Year-End

B2B Sales Tips to Close More Deals at Year-End

Here are are five B2B sales tips that you can use to get noticed for the right reasons, stand out from your competitors, and close more deals at the end of the year.

How to Boost Year-End Sales with Content Marketing

How to Boost Year-End Sales with Content Marketing

As we get closer to the final weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. Here are strategic content marketing recommendations to gain brand exposure, word-of-mouth marketing, and sales revenue in December.

Holiday Email Marketing Do’s and Don’ts

Holiday Email Marketing Do’s and Don’ts

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 2

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 2

It's time for Part 2 of Cannabiz Media's Cannacurio podcast recorded at MJBizCon in Las Vegas this month. Watch the video below and listen to host Ed Keating talk to experts from OG Cannabis Insurance, March Networks, EZ Trim, Royal Supply, and Canna Carton about MJBizCon, what's on the horizon for the cannabis industry, and how they use the Cannabiz Media License Database to support their sales and marketing initiatives.

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 1

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 1

Cannabiz Media took the Cannacurio podcast on the road this month to MJBizCon in Las Vegas! Watch the video below and listen to host Ed Keating talk to experts from Green Fertigation, Treez, Green Tank Technologies, and Treez about MJBizCon, what's coming for the cannabis industry, and how they use the Cannabiz Media License Database to support their sales and marketing initiatives.

5 Holiday Promotions to Beat Your Year-End Revenue Goals

5 Holiday Promotions to Beat Your Year-End Revenue Goals

As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

How to Follow up with Leads After a Trade Show or Conference

How to Follow up with Leads After a Trade Show or Conference

You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.

Cannabiz Media Client Spotlight – Tecogen

Cannabiz Media Client Spotlight – Tecogen

Cannabiz Media recently spoke with Steve LaFaille, Vice President of Business Development at Tecogen, to learn more about how he and his team use the Cannabis Market Intelligence Platform to support their business development initiatives, stay current on industry news that matters to them, and work more efficiently.

Visit Cannabiz Media During CWCBExpo in New York City

Visit Cannabiz Media During CWCBExpo in New York City

CWCBExpo is a business-to-business trade show for dispensary owners, growers, suppliers, investors, medical professionals, legal counsel, government regulators, and entrepreneurs who want to identify growth opportunities and achieve business success in the cannabis and/or hemp industries. 

Cannabis and the 2020 Election – Where Are We Now?

Cannabis and the 2020 Election – Where Are We Now?

In November 2020, residents in five states voted to legalize adult-use and/or medical cannabis, and one year later, only one state has made significant progress in launching sales.

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.

Point-of-Sale Software in the Cannabis Industry – 2021 Report

Point-of-Sale Software in the Cannabis Industry – 2021 Report

The fourth annual Point-of-Sale Software in the Cannabis Industry report is now available for free download here. The 2021 report provides a comprehensive update on point-of-sale (POS) software market share across the cannabis industry using primary research conducted by Cannabiz Media’s research team.

Cannacurio Podcast Episode 39 with Steve LaFaille of Tecogen

Cannacurio Podcast Episode 39 with Steve LaFaille of Tecogen

Tecogen Vice President of Business Development Steve LaFaille joins Ed Keating to talk about how his company's products help cannabis and hemp cultivators efficiently meet their engery needs as well as how his team uses the Cannabiz Media database to support their business development initiatives.

How Boveda Achieved 12X Higher Email Marketing Engagement

How Boveda Achieved 12X Higher Email Marketing Engagement

Boveda was getting low open rates and engagement from their email marketing campaigns, which meant they weren’t generating qualified leads for the sales team from their email marketing investments. Cannabiz Media's Email Success Team helped increase opens and engagement.