What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.

Susan Gunelius

February 1, 2022

Marketing

Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.

Susan Gunelius

January 27, 2022

Client Spotlights

Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences. 

Susan Gunelius

January 25, 2022

Industry News

Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic. 

Susan Gunelius

January 21, 2022

Industry News

For the past several years, we’ve been watching the rise of cannabis brands, but as the industry inches closer to federal legalization, it won’t be long until we see full-scale national cannabis brands become part of our cultural lexicon – just like Coke, Uber, Amazon, and Google.

Susan Gunelius

January 18, 2022

Marketing

At the very end of 2021, the Ohio Board of Pharmacy received 1,462 applications for 73 dispensary licenses. The winners will be chosen by lottery in January 2022. Ohio is a limited license state and currently has 61 dispensaries around the state, so the addition of these news stores is significant and will assuredly be welcomed by the 231,165 registered patients in the state.

Ed Keating

January 14, 2022

Cannacurio

Legal cannabis sales in the United States during 2021 hit $37.4 billion. In 2022, we’ll not only see legal sales increase, but we’ll also see some other much-needed changes. Let’s take a closer look at five of these important changes that should happen in the next 12 months.

Susan Gunelius

January 13, 2022

Industry News

There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.

Susan Gunelius

January 7, 2022

Industry News

Cannabiz Media recently spoke with Ryan Kiley, Director of Market Development at ePAC Flexible Packaging, to learn about how he and his team use the Cannabiz Media License Database to support their sales and business development initiatives.

Susan Gunelius

January 6, 2022

Client Spotlights

Now is the time to set your plans and make your resolutions for the next 12 months. Here are five important cannabis business resolutions for 2022 that you should consider as you develop your goals and strategies to reach those goals this year.

Susan Gunelius

January 4, 2022

Industry News

Continued growth is expected in the cannabis industry in 2022, but there are still obstacles to overcome and questions that need to be answered. As the final days of 2021 tick by, let’s take a look at some of the trends and expectations that people working in and with the legal cannabis industry see coming in the coming year.

Susan Gunelius

December 21, 2021

Industry News

There are four types of cannabis delivery where technology plays a significant role in improving efficiencies, security, tracking, customer satisfaction, and ultimately, profits for businesses. Let’s take a closer look at each and the innovative technologies that are redefining delivery as we know it.

Susan Gunelius

December 17, 2021

Industry News

At Cannabiz Media we have a unique view as to what is happening at the state level and across state lines. One trend we have spotted in the last quarter is the increase in product recalls, often tied to testing results.

Ed Keating

December 15, 2021

Cannacurio

ePAC Flexible Packaging Director of Market Development Ryan Kiley joins Ed Keating to talk about how his company's packaging solutions help small and mid-sized cannabis and hemp businesses as well as how his team uses the Cannabiz Media database to support their research, brand awareness, sales, and business development initiatives.

Ed Keating

December 14, 2021

Podcasts

NCIA’s Cannabis Business Summit & Expo is coming to the Moscone Center in San Francisco, California on December 15 – 17, 2021, and the Cannabiz Media team will be there at Booth #1227. 

Susan Gunelius

December 8, 2021

Company News

Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.

Susan Gunelius

December 7, 2021

Marketing

We’ve entered a new phase of the cannabis industry where building brands will be what sets competitors apart in the future. The cannabis industry is moving closer to becoming a consumer packaged goods (CPG) industry every day. As a result, businesses have to focus on building brand awareness and shaping brand preferences more than ever.

Susan Gunelius

December 3, 2021

Marketing

Here are are five B2B sales tips that you can use to get noticed for the right reasons, stand out from your competitors, and close more deals at the end of the year.

Susan Gunelius

November 30, 2021

Marketing

As we get closer to the final weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. Here are strategic content marketing recommendations to gain brand exposure, word-of-mouth marketing, and sales revenue in December.

Susan Gunelius

November 23, 2021

Marketing

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.

Susan Gunelius

November 19, 2021

Marketing