Cannabiz Media Blog

Cannabiz Media has been tracking cannabis and hemp licenses globally since 2015. Over those seven years, we have aggregated a mass of data on licenses, companies, and transactions that result in change of license ownership. After compiling 500 transactions in our Cannabiz Intelligence™ platform, we wanted to take a closer look at how key publicly traded MSOs were adding to their store footprints. Our goal was to determine which stores were “built” versus those that were “bought”.

Ed Keating

April 20, 2022

Cannacurio

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Susan Gunelius

April 19, 2022

Marketing

The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference on April 20-21, 2002 at the Fontainebleau in Miami Beach, Florida. Be sure to visit the team at Booth S1 during the conference to see demos of Cannabiz Intelligence™ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.

Susan Gunelius

April 13, 2022

Company News

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.

Susan Gunelius

April 12, 2022

Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Susan Gunelius

April 8, 2022

Marketing

For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.

Susan Gunelius

April 7, 2022

Industry News

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Susan Gunelius

April 6, 2022

Company News

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

Susan Gunelius

April 5, 2022

Industry News

On Thursday March 24th, the New Jersey Cannabis Regulatory Commission Board recommended approval on 68 applications for conditional licenses. This cohort includes 50 Class 1 Cultivator applications and 18 Class 2 Manufacturer applications.

Ed Keating

March 31, 2022

Cannacurio

Cannabis manufacturing licenses are issued at a slower pace than cultivation or retail licenses. However, they serve as important assets for companies because the products are often powerful brands. These brands, unlike license assets, can cross state lines and will undoubtedly help well established companies thrive and build market share.

Ed Keating

March 30, 2022

Cannacurio

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

Susan Gunelius

March 23, 2022

Marketing

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

Susan Gunelius

March 21, 2022

Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

Susan Gunelius

March 15, 2022

Marketing

Cannabiz Media recently spoke with Jim Thomas of ASTM International to learn about the state of standards in the cannabis industry and what the future will bring as well as how he uses the Cannabiz Media License Database to support marketing, sales, and business development initiatives for his organization.

Susan Gunelius

March 10, 2022

Client Spotlights

Since Oklahoma started issuing cannabis cultivation licenses, the leaderboard has always been dominated by either Oklahoma or California. They are the only states with a double digit percentage of licenses. Here's what the leaderboard looks like across the U.S. today.

Ed Keating

March 10, 2022

Cannacurio

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Susan Gunelius

March 8, 2022

Marketing

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

Susan Gunelius

March 4, 2022

Marketing

Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabis Market Intelligence Platform to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.

Susan Gunelius

March 3, 2022

Client Spotlights

ASTM International Vice President of Sales and Marketing Jim Thomas joins Ed Keating to talk about how ASTM works to develop cannabis industry standards as well as how his team uses the Cannabiz Media License Database for research, sales, and business development.

Ed Keating

March 2, 2022

Podcasts

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

Susan Gunelius

March 1, 2022

Marketing