Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Cannacurio #56: New Jersey’s 68 Conditional Licenses

Cannacurio #56: New Jersey’s 68 Conditional Licenses

On Thursday March 24th, the New Jersey Cannabis Regulatory Commission Board recommended approval on 68 applications for conditional licenses. This cohort includes 50 Class 1 Cultivator applications and 18 Class 2 Manufacturer applications.

Cannacurio #55: Manufacturing Licenses

Cannacurio #55: Manufacturing Licenses

Cannabis manufacturing licenses are issued at a slower pace than cultivation or retail licenses. However, they serve as important assets for companies because the products are often powerful brands. These brands, unlike license assets, can cross state lines and will undoubtedly help well established companies thrive and build market share.

Email Marketing Do’s and Don’ts to Get the Best Results

Email Marketing Do’s and Don’ts to Get the Best Results

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

How to Avoid Overselling in Email Marketing

How to Avoid Overselling in Email Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

Cannabiz Media Client Spotlight – ASTM International

Cannabiz Media Client Spotlight – ASTM International

Cannabiz Media recently spoke with Jim Thomas of ASTM International to learn about the state of standards in the cannabis industry and what the future will bring as well as how he uses the Cannabiz Media License Database to support marketing, sales, and business development initiatives for his organization.

Cannacurio #54: Cultivation License Leaderboard

Cannacurio #54: Cultivation License Leaderboard

Since Oklahoma started issuing cannabis cultivation licenses, the leaderboard has always been dominated by either Oklahoma or California. They are the only states with a double digit percentage of licenses. Here's what the leaderboard looks like across the U.S. today.

How to Personalize Email Marketing Messages to Get Better Results

How to Personalize Email Marketing Messages to Get Better Results

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

Cannabiz Media Client Spotlight – Square Grouper 360

Cannabiz Media Client Spotlight – Square Grouper 360

Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabis Market Intelligence Platform to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.

Cannacurio Podcast Episode 42 with Jim Thomas of ASTM International

Cannacurio Podcast Episode 42 with Jim Thomas of ASTM International

ASTM International Vice President of Sales and Marketing Jim Thomas joins Ed Keating to talk about how ASTM works to develop cannabis industry standards as well as how his team uses the Cannabiz Media License Database for research, sales, and business development.

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

Cannacurio Podcast Episode 41 with Chris Cohen of Square Grouper 360

Cannacurio Podcast Episode 41 with Chris Cohen of Square Grouper 360

Square Grouper 360 President Chris Cohen is a strategiest for large mainstream media companies helping them streamline advertising sales for the cannabis and hemp industries. Recently, Chris joined Ed Keating to talk about his work with MNI Targeted Media and how he uses the Cannabiz Media database to support their sales and business development initiatives.

International Cannabis Markets to Watch in 2022

International Cannabis Markets to Watch in 2022

International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.

How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Cannacurio #53: Hemp License Trends in 2021

Cannacurio #53: Hemp License Trends in 2021

Cannabiz Media tracks every cannabis and hemp license that we can find. What’s been unique about hemp is how different states build out their licensing schemes. Trends to keep an eye on in 2022 include licensing at the retail hemp level as well as the growing role and influence of the Department of Agriculture.

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market. 

Cannabis in Connecticut, New Jersey, and New York: What’s Next?

Cannabis in Connecticut, New Jersey, and New York: What’s Next?

Regulators in New Jersey are accepting cannabis license applications, and Connecticut is preparing to do so. New Yorkers will probably wait the longest for stores to open for sales.

Networking Tips for Cannabis Industry Professionals

Networking Tips for Cannabis Industry Professionals

Whether you want to find a job in the cannabis industry, launch a startup, find investors, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.

Cannacurio #52: Dispensary & Retailer Leaderboard 2021 Wrap-up

Cannacurio #52: Dispensary & Retailer Leaderboard 2021 Wrap-up

Dispensaries and retailers have continued to come throughout 2021. 1,846 licenses were issued through August 2021, and the year ended with 2,602 licenses. Seven states issued a hundred or more licenses with Oklahoma keeping the crown for issuing the most dispensary licenses.