In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.
March 16, 2021
The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.
March 9, 2021
PeopleGuru is a cloud-based and cannabis-friendly human resources, payroll, human capital management, and technology provider focused primarily on the mid-market and high growth companies. Cannabiz Media recently spoke with Robert Mohr and Haley Hayes from PeopleGuru to learn more about how their team uses the Cannabiz Media License Database to support its sales and business growth initiatives.
March 4, 2021
Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.
March 3, 2021
Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.
February 16, 2021
Sana Packaging a leading sustainable packaging company in the cannabis industry focused on solving the packaging waste problem by developing innovative solutions using materials designed to help heal the environment, including 100% plant-based hemp packaging and reclaimed ocean plastic. Cannabiz Media recently spoke with James Eichner and Ron Basak-Smith, the founders of Sana Packaging, to learn more about how their team uses the Cannabiz Media License Database to support its sales, marketing, and business growth initiatives.
February 11, 2021
We’ve seen some significant developments in cannabis legalization in the United States during the first six weeks of 2021. The five states that legalized recreational and/or medical marijuana during the 2020 election have already started on their program implementation processes with Arizona aggressively approving more than 100 adult-use licenses.
February 9, 2021
Canna Advisors is a cannabis industry consulting company that helps entrepreneurs win licenses, optimize facility design, standardize operations, maximize business development, and grow their businesses. The company’s experienced team of experts acts as investing, advocacy, and mentoring partners to clients in all stages of the business lifecycle. Cannabiz Media recently spoke with Lisa Jordan, VP of Marketing at Canna Advisors, to learn more about how her team uses the Cannabiz Media License Database to support its business development, sales, and marketing initiatives.
February 4, 2021
In recent years, there has been a greater focus on social equity issues in terms of cannabis business license distribution and laws that affect individuals and communities, including decriminalization, records expungement, and more. As a result, researchers have already been analyzing the effects of cannabis legalization on society in multiple studies that have already legalized medical and/or recreational marijuana.
January 29, 2021
While the COVID-19 pandemic is far from over, we’re starting to see a light at the end of the tunnel. It’s amazing how far-reaching the effects of a global health crisis truly are. For businesses, the pandemic even affected how companies sell and promote their products and services, including how they use email marketing.
January 26, 2021
Grassi CPAs is an accounting and professional services company with a long history of supporting clients operating in and with the cannabis industry. Grassi CPAs’s staff of over 300 auditors and tax professionals has a deep understanding of the cannabis and hemp industries.
January 15, 2021
In 2020, five states’ residents voted to allow recreational and/or adult-use cannabis. Specifically, Arizona, New Jersey, Montana, and South Dakota voters approved recreational cannabis, and South Dakota and Mississippi voters approved medical cannabis.
January 15, 2021
Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.
January 13, 2021
We made it through 2020! Whether you’re a cannabis license holder or you operate an ancillary cannabis business, January marks the time to focus on improvements, and after the year we just went through, business resolutions are a must for 2021 – particularly branding and marketing resolutions.
January 5, 2021
Trym is a cannabis business software for cultivators that provides team management, plant tracking, analytics tools, and more. As the company’s tagline explains, Trym is a cultivation software that helps take the WTF out of your ROI.
December 17, 2020
At the start of 2020, cannabis industry insiders expected it to be a very big year, but then, COVID-19 hit and everything changed. The global pandemic brought some delays and some positive surprises for the industry, and it will continue to have a significant effect on the industry in 2021.
December 15, 2020
If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.
December 8, 2020
Enforcement of the California Consumer Privacy Act (CCPA) began on July, 1 2020. The CCPA gives consumers who reside in California significantly more control over how companies use their personal information.
December 4, 2020
Who could have ever guessed how the world would change in 2020 when the year began? A global pandemic, quarantines, and economic shutdowns were not part of the conversation when cannabis and hemp businesses developed their plans for 2020.
December 3, 2020
The 2020 election ended with all state medical and recreational cannabis legalization ballots approved by voters. Specifically, adult-use cannabis was legalized in Arizona, New Jersey, Montana, and South Dakota.
November 6, 2020
.png)