Posts by

Susan Gunelius

Cannabis Investing and License Values are on the Rise

Cannabis Investing and License Values are on the Rise

Cannabis investment interest comes from people looking to invest in public company stocks and from individuals, groups, and entities that want to invest capital into cannabis businesses and licenses themselves.

Cannabis Consumption Licenses Are Gaining Traction Across the U.S.

Cannabis Consumption Licenses Are Gaining Traction Across the U.S.

Cannabis consumption restrictions pose a significant problem that has plagued the growth of cannabis markets in the United States, but it’s a problem that is slowly being solved as more states introduce onsite cannabis consumption licenses. 

Visit the Cannabiz Media Team at CannaCon Midwest Detroit

Visit the Cannabiz Media Team at CannaCon Midwest Detroit

The 2-day event is jam-packed with opportunities to learn and network.

The Effects of Cannabis Delivery on Market Growth

The Effects of Cannabis Delivery on Market Growth

We live in a convenience-driven society, and cannabis delivery meets that demand. You can expect to see more delivery businesses and evolving state and local regulations related to delivery in the coming months and years.

How to Find the Right Cannabis License Holders to Strengthen Your Supply Chain

How to Find the Right Cannabis License Holders to Strengthen Your Supply Chain

A strong supply chain is essential to the success of any business, but building a supply chain in the cannabis industry presents unique challenges. One of the biggest challenges is finding cannabis license holders to build a strong and reliable supply chain.

Visit the Cannabiz Media Team at the USA CBD Expo in Atlanta

Visit the Cannabiz Media Team at the USA CBD Expo in Atlanta

We’re so excited that events are back! It’s been much too long since we’ve seen all of our colleagues and friends in the cannabis industry, and the Cannabiz Media team is looking forward to seeing familiar faces and new ones at the USA CBD Expo in Atlanta, Georgia.

Data Shows the Future of the Cannabis Industry is All about Growth

Data Shows the Future of the Cannabis Industry is All about Growth

Nearly seven months have passed since the Green Wave of the 2020 election jumpstarted legalization of cannabis in multiple states across the United States, and with legalization comes market growth.

Closing the Gender Gap in the Cannabis Industry

Closing the Gender Gap in the Cannabis Industry

Just as social equity should be a priority in the cannabis industry, so should gender parity. Research shows that having more women in leadership positions positively affects the success of companies in a variety of ways, including higher profits, better stock performance, and higher revenue.

Is Hemp the Biggest Opportunity in the Cannabis Market?

Is Hemp the Biggest Opportunity in the Cannabis Market?

The hemp industry continues holds significant potential and continues to appeal to investors and businesses despite the challenges businesses have faced recently. Here are some of the key factors that continue to attract people to the industry.

State of Cannabis Business Investing

State of Cannabis Business Investing

What are investors looking for when they consider investing in cannabis businesses today, and what are the biggest mistakes companies make when trying to attract investors and secure funding? The answers to those questions may surprise you. 

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

It’s extremely important that businesses operating in and with the cannabis industry don’t make telemarketing mistakes that could lead to a lot of negative brand publicity and expensive legal trouble (fines can range from $500 to $1,500 per occurrence). 

Why are Some States’ Cannabis Programs Lagging?

Why are Some States’ Cannabis Programs Lagging?

The cannabis market continues to grow throughout the United States, but that doesn’t mean all states’ cannabis programs are growing equally. In fact, some states are lagging behind significantly.

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.

How to Use UTM Codes to Track Your Digital Marketing Results

How to Use UTM Codes to Track Your Digital Marketing Results

With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales. 

Cannabiz Media Client Spotlight – Sage Intacct

Cannabiz Media Client Spotlight – Sage Intacct

Sage Intacct is a cloud accounting and financial management solution for the cannabis industry. Cannabiz Media recently spoke with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct to learn more about how they use the Cannabiz Media License Database to support their business development, lead generation, and sales initiatives.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

Cannabiz Media Client Spotlight – Shield Compliance

Cannabiz Media Client Spotlight – Shield Compliance

Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. Cannabiz Media spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support business development, data intelligence, and license verification processes.

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.