In 2020, Cannabiz Media started researching cannabis mergers and acquisitions as a byproduct of license tracking. M&A is a key transaction because licenses change ownership in these deals. Recently, we wrote about which MSO’s led in buying versus building cannabis stores. For this post, we want to share what we found about who advised them. This data was obtained from our Cannabiz Intelligence™ Advisor Leaderboard.

Ed Keating

June 3, 2022

Cannacurio

Leaf Trade President Michael Piermont joins Ed Keating to talk about how his company powers the cannabis industry's leading wholesale cannabis marketplace and digital payment infrastructure as well as how the Leaf Trade team uses the Cannabiz Media License Database for research and business development.

Ed Keating

June 1, 2022

Podcasts

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

Susan Gunelius

May 31, 2022

Marketing

The Cannabiz Media team will be at Booth 336 on the expo floor during CWCBExpo in New York City. This year, CWCBExpo will be held at the Javits Convention Center from June 2-4, 2022. Stop by to say hello and watch a demo of the Cannabiz Media License Database to see how it can help your business connect with verified cannabis and hemp license holders.

Susan Gunelius

May 25, 2022

Company News

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

Susan Gunelius

May 20, 2022

Marketing

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Susan Gunelius

May 17, 2022

Marketing

Customer relationship management (CRM) involves managing all interactions with every customer and lead to improve a company’s sales and reduce churn. CRM is important to all businesses working in and with the cannabis industry today. In fact, the benefits of CRM to cannabis and ancillary businesses of all sizes are far-reaching – affecting not just sales but also marketing and customer service.

Susan Gunelius

May 10, 2022

Marketing

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Susan Gunelius

May 6, 2022

Marketing

The Cannabiz Media Team will be at Booth 1810 at the Lift&Co Expo Toronto 2022 answering questions and giving demos of the Cannabiz Media License Database. The Lift Cannabis Business Conference and Lift&Co. Expo Toronto 2022 will be held at the Metro Toronto Convention Center on May 12-15, 2022.

Susan Gunelius

May 4, 2022

Company News

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.

Susan Gunelius

May 3, 2022

Marketing

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Susan Gunelius

April 26, 2022

Marketing

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

Susan Gunelius

April 22, 2022

Marketing

Cannabiz Media has been tracking cannabis and hemp licenses globally since 2015. Over those seven years, we have aggregated a mass of data on licenses, companies, and transactions that result in change of license ownership. After compiling 500 transactions in our Cannabiz Intelligence™ platform, we wanted to take a closer look at how key publicly traded MSOs were adding to their store footprints. Our goal was to determine which stores were “built” versus those that were “bought”.

Ed Keating

April 20, 2022

Cannacurio

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Susan Gunelius

April 19, 2022

Marketing

The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference on April 20-21, 2002 at the Fontainebleau in Miami Beach, Florida. Be sure to visit the team at Booth S1 during the conference to see demos of Cannabiz Intelligence™ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.

Susan Gunelius

April 13, 2022

Company News

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.

Susan Gunelius

April 12, 2022

Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Susan Gunelius

April 8, 2022

Marketing

For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.

Susan Gunelius

April 7, 2022

Industry News

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Susan Gunelius

April 6, 2022

Company News

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

Susan Gunelius

April 5, 2022

Industry News