For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Susan Gunelius

August 5, 2022

Marketing

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.

Susan Gunelius

August 2, 2022

Industry News

Periodically, we review new licenses added and total license counts by state. These census snapshots, derived from our Cannabiz Business Intelligence platform, show where new licenses are being created and where the balance of power is from market to market. Our customers use this information for go-to-market strategies as it may inform their sales territories, trade show planning, and marketing spend. Here is the key data about numbers of cultivation licenses added by month and state in 2022 to date, top five states that added new cultivation licenses, and more.

Ed Keating

July 29, 2022

Cannacurio

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

Susan Gunelius

July 26, 2022

Marketing

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

Susan Gunelius

July 22, 2022

Marketing

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Susan Gunelius

July 19, 2022

Marketing

CannaCon Midwest Detroit is promoted as a show for everyone who has an interest in cannabis or the cannabis industry and is expected to draw thousands of attendees. The Cannabiz Media team will be at Booth #330 on the expo floor during CannaCon Midwest Detroit. Stop by to see a demo of the Cannabiz Media License Database and learn how it can help you reach your business goals this year.

Susan Gunelius

July 14, 2022

Company News

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale. 

Susan Gunelius

July 12, 2022

Marketing

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Susan Gunelius

July 8, 2022

Marketing

Pioneer Intelligence founder, Ben Walters, joins Ed Keating on the Cannacurio podcast to talk about how his company leverages data to benchmark and explore marketing performance of consumer-facing cannabis brands.

Ed Keating

July 6, 2022

Podcasts

Numerous studies over the past several years have proven companies that use data to make decisions have more success. However, accessing reliable data on a consistent basis, which can be used for decision-making, can be challenging, particularly in the cannabis industry.

Susan Gunelius

July 5, 2022

Finance

Company News

Cannabiz Media Director of Regulatory Research, Jason Kikel, joins Ed Keating on the Cannacurio podcast to talk about microbusiness licenses in the cannabis industry today and what we can expect to see in the future.

Ed Keating

June 30, 2022

Podcasts

Periodically, this blog checks in on new license counts throughout the value chain. For this post, we will evaluate what has been happening with dispensaries and retailers. According to the Cannabiz Media License Database, states have added 1,066 licenses in the first five months of 2022. Four states have issued 100 or more licenses with Oklahoma in the lead.

Ed Keating

June 30, 2022

Cannacurio

Data is transforming the cannabis industry, and as a result, new technology companies are opening in the cannabis space. In addition, traditionally non-cannabis companies are extending their brands to the industry. Today, databases, predictive analytics, artificial intelligence, and machine learning are having widespread effects on cannabis businesses, investors, regulators, and consumers.

Susan Gunelius

June 28, 2022

Industry News

Cannabiz Media worked with Wells Fargo’s Equity Research team to conduct one of the most comprehensive outreach programs to cannabis cultivators. We reached out to thousands of growers to develop a list of ~500 licensed cannabis cultivators across six states. They were reached via email and telephone surveys. The key takeaway for Wells Fargo is that “this recovery will take longer” and it has implications for the hydroponic sector for the second half of 2022. Wells Fargo has downgraded shares of Scotts Miracle Grow to Equal weight and lowered price targets on Grow Generation and Hydrofarm Holdings Group.

Ed Keating

June 22, 2022

Industry News

Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.

Susan Gunelius

June 21, 2022

Industry News

Leaf Trade is the leading wholesale marketplace between licensed cannabis cultivators/processors and dispensaries in regulated cannabis states. The company’s B2B technology powers orders, fulfillment, and payment processing. Cannabiz Media recently spoke with Leaf Trade President Michael Piermont to learn how he and the team at Leaf Trade use the Cannabiz Media License Database for research, strategic planning, and more.

Susan Gunelius

June 15, 2022

Client Spotlights

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Susan Gunelius

June 14, 2022

Marketing

Industry News

Did you know that data-driven organizations are 23-times more likely to acquire customers and 6-times more likely to retain customers? They’re also 19-times more likely to be profitable. Information is power, and when a company has access to the right data, it can use that data to drive business growth and success rather than simply using data to report and reflect on the company’s performance.

Susan Gunelius

June 10, 2022

Industry News

Did you know that data-driven companies are 58% more likely to exceed their revenue goals than organizations that are not data-driven? That statistic comes from a Forrester Consulting study, and numerous research studies over the past several years have found similar results. Therefore, it’s not surprising that data has become a critical part of the cannabis industry.

Susan Gunelius

June 7, 2022

Industry News