Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

POS Dashboards Now Available in the Cannabis Market Intelligence Platform

POS Dashboards Now Available in the Cannabis Market Intelligence Platform

POS Dashboards are built directly into the Cannabis Market Intelligence Platform. They provide access to all of the information from the most current Point-of-Sale Software in the Cannabis Industry Report, which makes it easy to conduct your own analyses of the POS software data and use it to make strategic business decisions.

Cannacurio Podcast Episode 46 with Jason Kikel of Cannabiz Media

Cannacurio Podcast Episode 46 with Jason Kikel of Cannabiz Media

Cannabiz Media Director of Regulatory Research, Jason Kikel, joins Ed Keating on the Cannacurio podcast to talk about consumption licenses in the cannabis industry today and what we can expect to see in the future.

Visit Cannabiz Media at Booth 819 During the 11th Annual MJBizCon

Visit Cannabiz Media at Booth 819 During the 11th Annual MJBizCon

It’s that time of year again – time for MJBizCon in Las Vegas, Nevada, the biggest cannabis industry conference and trade show in the world. The Cannabiz Media team will be there at Booth 819 in the South Lower Hall of the Las Vegas Convention Center throughout the expo. In fact, more than a dozen Cannabiz Media team members will be attending MJBizCon between November 15 and 18, so it will be easier than ever to find us either at Booth 819 or throughout the expo space.

How to Create a Successful B2B Black Friday or Cyber Monday Promotion in the Cannabis Industry

How to Create a Successful B2B Black Friday or Cyber Monday Promotion in the Cannabis Industry

Black Friday and Cyber Monday are two of the biggest shopping days of the year, and even businesses in the cannabis industry can create promotions that bring in B2B sales on those two popular days. The reason is simple. People expect to find great deals on Black Friday and Cyber Monday, and they’re actively looking for those deals. Bottom-line, if you don’t offer Black Friday and Cyber Monday promotions to your existing and prospective customers, then you’re missing an opportunity that your competitors are happy to steal from you.

Cannabis Industry Events  - How to Promote Your Business with Email Marketing

Cannabis Industry Events - How to Promote Your Business with Email Marketing

Participating in cannabis industry events can be an extremely effective way for your business to raise brand awareness among highly targeted audiences, build relationships, and increase sales. Today, digital marketing is more important than ever when you’re promoting your business to event attendees, and email marketing should be one of your top priorities.

Cannabis on the Ballot: 2022 Edition

Cannabis on the Ballot: 2022 Edition

The national midterm election is coming up in just a few weeks with a variety of major races on the map. Control of Congress, nearly every state legislature, and numerous governor’s offices are on the ballot above a variety of other hotly contested races. Voters in some states will see ballot questions — an opportunity to decide the fate of proposed initiatives or constitutional amendments, five of which nationwide, could have impacts on the cannabis industry. This week’s blog will review five proposals on the ballot and their implications for the industry and licensing. 

Professionals are in High Demand Across the Cannabis Industry

Professionals are in High Demand Across the Cannabis Industry

Both plant-touching and ancillary cannabis businesses are now able to lure highly experienced professionals from other industries to cannabis.

Cannabiz Media Client Spotlight – Grove Bags

Cannabiz Media Client Spotlight – Grove Bags

Grove Bags was founded in 2016 with a goal to create custom-designed cannabis packaging that would effectively preserve and optimize the plant’s unique properties from cultivation to consumption. Today, Grove Bags packaging is used in more than 50 countries around the world, and Terploc technology is available in a full TerpLoc® Cultivation Suite of packaging solutions.

Cannabis Jobs and the Economy in 2022

Cannabis Jobs and the Economy in 2022

Just five years ago, in 2017, the legal cannabis industry in the United States employed 122,800 people. As of January 2022, there were 428,059 legal cannabis jobs according to the 2022 Leafly Jobs Report, which was published in partnership with Whitney Economics.

Higher Education and Cannabis

Higher Education and Cannabis

Within the past several years, the number of colleges and universities offering cannabis courses, programs, and degrees has increased significantly. Growing from a small number of schools in 2018 and 2019 to more than 100 today (and still growing), the legal cannabis industry has legitimized to the point that some states are even investing into cannabis college programs. 

Cannabiz Media Client Spotlight – Agrify

Cannabiz Media Client Spotlight – Agrify

Agrify develops premium indoor grow solutions for the cannabis and hemp marketplaces. The company’s mission is to assist horticulturalists in producing the highest quality crops possible with both consistency and superior yields. Cannabiz Media spoke with Agrify’s Director of Marketing, Rachel Fournier, to learn how she and her team use the Cannabiz Media License Database for marketing, sales, research, news updates, and more. 

Cannabiz Media Chief Data Officer & Co-Founder Ed Keating to Speak at Shield Client Connect

Cannabiz Media Chief Data Officer & Co-Founder Ed Keating to Speak at Shield Client Connect

Shield Client Connect Chicago 2022 is the first of what will become an annual event hosted by Shield Compliance. Shield Client Connect will bring together leaders from the Shield team and other Shield banks and credit unions as well as cannabis industry and banking professionals from around the country. Attendees will have the opportunity to share best practices, learn about Shield’s product development, and connect with Shield partners to enhance their cannabis banking programs.

10 SEO Tips for Cannabis and Cannabis-Related Businesses

10 SEO Tips for Cannabis and Cannabis-Related Businesses

Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.

How to Match Content to Search Intent and Boost Traffic to Your Website

How to Match Content to Search Intent and Boost Traffic to Your Website

Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

Send Time Optimization Tips for Cannabis Industry Email Marketing

Send Time Optimization Tips for Cannabis Industry Email Marketing

The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.

Visit Cannabiz Media at Booth 903 During CannaCon West 2022

Visit Cannabiz Media at Booth 903 During CannaCon West 2022

The Cannabiz Media team will be at booth #903 during CannaCon West, which is being held at the Denver Convention Center in Denver, Colorado from September 24-25, 2022. Stop by the booth to say hello and see a demo of the Cannabiz Media License Database for sales and marketing and Cannabiz Intelligence™ for business and financial intelligence.

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

Cannacurio #61: Privately Held MSOs – Who Are They & Where Can You Find Them?

Cannacurio #61: Privately Held MSOs – Who Are They & Where Can You Find Them?

Our research team is constantly scrutinizing licenses and the companies that own them. While many of the cannacurious industry watchers focus on the publicly held companies; there is a whole other tier of private companies that have been quietly acquiring licenses across state lines. We think this is where the cannaserious observers are spending their time. These companies are harder to track due to the lack of public filings, but the license information can tell an interesting story.

Cannabiz Media Wins 2022 Cannabis Technology Award for Best Platform Design from Green Market Report

Cannabiz Media Wins 2022 Cannabis Technology Award for Best Platform Design from Green Market Report

Cannabiz Media won Green Market Report’s 2022 Cannabis Technology Award for Best Platform Design! This is the first year that Green Market Report, a Crain’s Communications brand, has held the Cannabis Technology Awards program. The goal of the awards is to recognize companies that have developed unique and innovative solutions to the challenges facing the cannabis industry. 

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.