November 7, 2018
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Which point-of-sale software vendors have the largest market share in the cannabis industry? Cannabiz Media set out to answer that question with a recent study and is releasing the results in a new white paper: Point of Sale Software in the Cannabis Industry: Which Vendors are Leading the Pack?
Using a convenience sampling method, Cannabiz Media’s team of researchers gathered data from 1,460 active dispensaries and retailers nationwide through multiple phone calls and email follow-ups. The team estimates that it reached 50% of the licensed market as of October 26, 2018.
This research will continue on an ongoing basis as license holders change vendors, pending licenses become active, and new states come online. The data included in this study (and much more) is built into the enhanced data feature within the Cannabiz Media License Database.
Based on its primary research, Cannabiz Media discovered 44 unique point-of-sale software vendors in the cannabis industry, including proprietary software (for license holders that have a custom solution) and non-standard choices like Square and Intuit’s QuickBooks.
Cannabiz Media discovered that just five point-of-sale software vendors account for 80% of the cannabis industry market share. Those five vendors are:
Taking this data a step further, the top 10 point-of-sale software vendors make up 93% of the market.
In states where only medical marijuana is allowed (not adult-use), one point-of-sale software vendor holds the majority market share. That company is BioTrack with a 53% market share – nearly twice that of the second-largest vendor in terms of market share in medical-only states, MJ Freeway, which has a 29% share.
Of all 44 point-of-sale software vendors and solutions cited by active and licensed cannabis retailers and dispensaries, only two appear in the top five for both medical-only and adult-use states: BioTrack and Green Bits.
Some of the popular point-of-sale software vendors in California appear nowhere else in Cannabiz Media’s research, which poses the question: Are they “one state wonders” with plans to migrate to other states? The 131 retailers in California that the Cannabiz Media team has already spoken to for the purposes of this study cited 18 point-of-sale software vendors. Two of the top five vendors (and four of the top 10 vendors) are one state wonders. In total, seven of the 18 vendors qualify as one state wonders.
Of course, if you have any questions about the white paper or data, don’t hesitate to contact the Cannabiz Media team. Remember, the data included in this study (and much more) is built into the Cannabiz Media License Database, which you can see in action by scheduling a free demo!
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