Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.

Susan Gunelius

March 10, 2023

Industry News

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

Susan Gunelius

March 8, 2023

Marketing

The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.

Ed Keating

March 7, 2023

Cannacurio

The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.

Susan Gunelius

March 1, 2023

Marketing

Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.

Susan Gunelius

February 24, 2023

Marketing

Cannabiz Media’s Chief Data Officer, Ed Keating, does a recap of the 2022 Licensing Leaderboards and shows you what we've seen in looking back at all the licenses that were issued.

Ed Keating

February 23, 2023

Podcasts

For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales. 

Susan Gunelius

February 15, 2023

Marketing

Major turmoil has occurred across the top of Cannabiz Media’s Point of Sale Leaderboard including a board coup, company sale and an industry exit. The impacted firms, by our estimate, control 50% of the point of sale market.

Ed Keating

February 14, 2023

Cannacurio

After sharing the trends of the new licenses issued in 2022 – we wanted to review new licenses issued by region and activity. For example, what are the ratios of licenses issued for cultivation, manufacturing, and dispensing/retail across different regions? How big is the Northeast really in terms of new licenses?

Ed Keating

February 13, 2023

Cannacurio

Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.

Susan Gunelius

February 10, 2023

Marketing

Wells Fargo Equity Research has released the Cannabis Cultivator Survey Edition 2 report based on data collected with Cannabiz Media in Fall 2022 through one of the most comprehensive outreach programs to cannabis cultivators. The second edition of the survey report includes new and updated data from cannabis cultivators in seven key states as well as comparisons to data reported in the Cannabis Cultivator Survey Edition 1 that was collected during Spring 2022.

Ed Keating

February 7, 2023

Industry News

Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023. 

Susan Gunelius

January 31, 2023

Industry News

Following up on our recent year-end 2022 reviews of cultivators and dispensaries and retailers, we now delve into cannabis manufacturing licenses.

Ed Keating

January 30, 2023

Cannacurio

While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business. 

Susan Gunelius

January 25, 2023

Marketing

Following up on our recent review of dispensaries and retailers, we now delve into cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence™ platform show where new licenses are being created and where the balance of power is from market to market.

Ed Keating

January 24, 2023

Cannacurio

We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.

Susan Gunelius

January 19, 2023

Company News

Now that 2022 has wrapped up, we want to share our annual round-up of which states issued the most dispensary/retailer licenses. Our 2021 recap post showed that 2,602 licenses were issued, and for 2022, the count came in at 2,750. Four states accounted for 66% of the newly issued licenses in 2022.

Ed Keating

January 18, 2023

Cannacurio

If you want to get a cannabis license or money to fund a business working in or with the cannabis industry, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry.

Susan Gunelius

January 12, 2023

Industry News

Marketing

What’s coming for the cannabis industry in 2023? As always, change will be common throughout the next 12 months. Sales are still holding on but businesses are struggling. Change is needed – and soon! Let’s take a look at six ways the cannabis industry could change in 2023 – for the better and worse.

Susan Gunelius

January 10, 2023

Industry News

Looking back at the cannabis industry in 2022, one might think there isn’t a lot to be excited about for 2023. The industry is struggling, so it’s time to dig in your heels and get ready to work hard in the coming months. Making cannabis business resolutions for 2023 is a great way to put your business on a path forward. Here are five resolutions to help you get started.

Susan Gunelius

January 3, 2023

Industry News