Cannabiz Media Blog

The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference at the Fontainebleau in Miami Beach, Florida on April 11-12, 2023. Stop by Booth E102 in the exhibit hall to see a demo of Cannabiz Intelligence™. It’s the cannabis industry business intelligence solution used by financial analysts, investors, legal advisors and more to conduct comprehensive financial analysis, target mergers and acquisitions (M&A), and research valuations.

Susan Gunelius

April 5, 2023

Company News

Any observer of cannabis licensing is familiar with the primary categories of licenses: Cultivation, Manufacturing and Dispensing/Retail. At Cannabiz Media, we strive to cover the entire value chain including testing, distribution, research, and more recently, event and consumption licenses. This article highlights the Waste license – a rare activity that is required in Oklahoma, Mississippi, and Maryland.

Ed Keating

March 31, 2023

Cannacurio

Cannabiz Intelligence has grown to offer 28 dashboards of critical information people working in and with the cannabis industry need to do their jobs, make decisions, and reach their goals.

Susan Gunelius

March 28, 2023

Company News

Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.

Susan Gunelius

March 24, 2023

Marketing

Cannabiz Media spoke with Gary Cohen, CEO of Cova, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, data analysis, strategic decision making, and more.

Susan Gunelius

March 23, 2023

Client Spotlights

Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.

Susan Gunelius

March 22, 2023

Marketing

On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.

Susan Gunelius

March 15, 2023

Marketing

Cova Software CEO, Gary Cohen, joins Ed Keating on the Cannacurio podcast to talk about the start of Cova Software, what's going on in the cannabis industry today and what the future holds.

Ed Keating

March 14, 2023

Podcasts

Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.

Susan Gunelius

March 10, 2023

Industry News

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

Susan Gunelius

March 8, 2023

Marketing

The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.

Ed Keating

March 7, 2023

Cannacurio

The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.

Susan Gunelius

March 1, 2023

Marketing

Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.

Susan Gunelius

February 24, 2023

Marketing

Cannabiz Media’s Chief Data Officer, Ed Keating, does a recap of the 2022 Licensing Leaderboards and shows you what we've seen in looking back at all the licenses that were issued.

Ed Keating

February 23, 2023

Podcasts

For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales. 

Susan Gunelius

February 15, 2023

Marketing

Major turmoil has occurred across the top of Cannabiz Media’s Point of Sale Leaderboard including a board coup, company sale and an industry exit. The impacted firms, by our estimate, control 50% of the point of sale market.

Ed Keating

February 14, 2023

Cannacurio

After sharing the trends of the new licenses issued in 2022 – we wanted to review new licenses issued by region and activity. For example, what are the ratios of licenses issued for cultivation, manufacturing, and dispensing/retail across different regions? How big is the Northeast really in terms of new licenses?

Ed Keating

February 13, 2023

Cannacurio

Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.

Susan Gunelius

February 10, 2023

Marketing

Wells Fargo Equity Research has released the Cannabis Cultivator Survey Edition 2 report based on data collected with Cannabiz Media in Fall 2022 through one of the most comprehensive outreach programs to cannabis cultivators. The second edition of the survey report includes new and updated data from cannabis cultivators in seven key states as well as comparisons to data reported in the Cannabis Cultivator Survey Edition 1 that was collected during Spring 2022.

Ed Keating

February 7, 2023

Industry News

Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023. 

Susan Gunelius

January 31, 2023

Industry News