The cannabis industry is growing and a recent report by Arcview Market Research and BDS Analytics projects that the U.S. cannabis spending will jump to more than $40 billion by 2024. That means in just five years, marijuana sales will quadruple.
June 25, 2019
While more than half of Americans can access either medical or recreational marijuana (or both) in their home states, that doesn’t mean it’s easy for marijuana companies to spread the word about their products and services.
April 12, 2019
An excellent way to build your cannabis business’ brand reputation, grow your audience, and turn members of your target market into buying customers is to connect with online influencers –
April 9, 2019
The Cannabiz Media team analyzed data from over 332,000 emails sent by its clients through the Cannabiz Media License Database between January 1 and March 1, 2019 to learn what’s working in email marketing to cannabis license holders.
March 28, 2019
For businesses in the marijuana industry, the list of marketing challenges that have to be overcome in order to raise awareness, recognition, sales, and loyalty for brands and products is very long. As part of a highly regulated industry, ...
December 15, 2018
Selling fake email address lists isn’t a new thing. Scammers have been doing it for years – even in the marijuana industry – and have made a lot of money from it. At the same time, countless businesses have lost a lot of time and money ...
November 14, 2018
If you’re marketing your products or services to marijuana license holders, then the data in this article about email engagement will help you make strategic decisions that can maximize your email marketing ROI.
October 17, 2018
Did you know that intangible assets (which include intellectual property – like trademarks) represent 84% of the S&P 500’s value? While there isn’t a space for specific intangible assets like trademarks on a company’s balance sheet, their value should not be ignored.
September 15, 2018
In business, a trademark is a valuable asset. It helps a company protect the time and money it invests over the years building a recognizable brand in the marketplace, and it ensures that no one else can trade on that value.
August 20, 2018
Despite what many entrepreneurs might think, the marijuana industry isn’t a gold rush waiting for just anyone to jump in and strike it rich. On the contrary, this is a challenging industry that only the most patient entrepreneurs can thrive in.
July 24, 2018
This week, Cannabiz Media dove deep into the Cannabiz Media License Database CRM tool in an effort to extrapolate the best day of the week and time of day to send email marketing messages to marijuana license holders based on sends from within the Cannabiz system.
June 27, 2018
Abstract: Patent law is possibly the most talked about yet least understood form of intellectual property but has yet to have a large impact on the marijuana industry. However, there is no doubt that the powerful protections patent ...
June 15, 2018
Since recreational marijuana became available for purchase in California in January 2018, the number of licensed marijuana businesses in the state has exploded giving more people access to marijuana products than ever before.
May 25, 2018
For marijuana retailers, email marketing is essential. By building your list of email subscribers (and using a tool that allows you to send marijuana-related content to them), you can increase sales and customer loyalty among audiences who want to hear from you.
May 22, 2018
As a marijuana-related business, email marketing can be challenging because most email marketing application providers don’t allow users to send messages related in any way to marijuana. Fortunately, Cannabiz Media solved that problem by ...
May 14, 2018
Given the many restrictions that marijuana and marijuana-related businesses face when trying to promote their brands, products, and services, it would seem that email marketing is a great option for these businesses. Every state’s laws are different, ...
May 12, 2018
Marijuana entrepreneurs are an innovative group, and when faced with barriers to get their products to consumers, they can get very creative. One of these creative strategies is marijuana gifting.
March 9, 2018
Since marijuana is still illegal at the federal level, marijuana companies face a long list of marketing challenges that businesses in other industries don’t have to think about. The good news is that these advertising obstacles aren’t insurmountable.
January 25, 2018
The value of a marijuana license increases significantly if the business using the license has invested in building a scalable brand. That means the business must have a brand that can be protected and exploited based on trademark laws.
September 13, 2017
Marijuana-related businesses have a problem. It’s extremely challenging to market and advertise their products and services because marijuana is still considered a Schedule 1 drug. In other words, advertising products and services ...
September 1, 2017
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