Susan Gunelius

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

Susan Gunelius

April 5, 2022

Industry News

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

Susan Gunelius

March 23, 2022

Marketing

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

Susan Gunelius

March 21, 2022

Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

Susan Gunelius

March 15, 2022

Marketing

Cannabiz Media recently spoke with Jim Thomas of ASTM International to learn about the state of standards in the cannabis industry and what the future will bring as well as how he uses the Cannabiz Media License Database to support marketing, sales, and business development initiatives for his organization.

Susan Gunelius

March 10, 2022

Client Spotlights

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Susan Gunelius

March 8, 2022

Marketing

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

Susan Gunelius

March 4, 2022

Marketing

Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabis Market Intelligence Platform to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.

Susan Gunelius

March 3, 2022

Client Spotlights

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

Susan Gunelius

March 1, 2022

Marketing

International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.

Susan Gunelius

February 22, 2022

Industry News

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Susan Gunelius

February 18, 2022

Marketing

All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market. 

Susan Gunelius

February 15, 2022

Industry News

Whether you want to find a job in the cannabis industry, launch a startup, find investors, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.

Susan Gunelius

February 4, 2022

Marketing

What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.

Susan Gunelius

February 1, 2022

Marketing

Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.

Susan Gunelius

January 27, 2022

Client Spotlights

Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences. 

Susan Gunelius

January 25, 2022

Industry News

Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic. 

Susan Gunelius

January 21, 2022

Industry News

For the past several years, we’ve been watching the rise of cannabis brands, but as the industry inches closer to federal legalization, it won’t be long until we see full-scale national cannabis brands become part of our cultural lexicon – just like Coke, Uber, Amazon, and Google.

Susan Gunelius

January 18, 2022

Marketing

Legal cannabis sales in the United States during 2021 hit $37.4 billion. In 2022, we’ll not only see legal sales increase, but we’ll also see some other much-needed changes. Let’s take a closer look at five of these important changes that should happen in the next 12 months.

Susan Gunelius

January 13, 2022

Industry News

There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.

Susan Gunelius

January 7, 2022

Industry News