Cannabiz Intelligence has grown to offer 28 dashboards of critical information people working in and with the cannabis industry need to do their jobs, make decisions, and reach their goals.
March 28, 2023
Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.
March 24, 2023
Cannabiz Media spoke with Gary Cohen, CEO of Cova, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, data analysis, strategic decision making, and more.
March 23, 2023
Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.
March 22, 2023
On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.
March 15, 2023
Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.
March 10, 2023
Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.
March 8, 2023
The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.
March 1, 2023
Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.
February 24, 2023
For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales.
February 15, 2023
Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.
February 10, 2023
Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023.
January 31, 2023
While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business.
January 25, 2023
We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.
January 19, 2023
If you want to get a cannabis license or money to fund a business working in or with the cannabis industry, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry.
January 12, 2023
What’s coming for the cannabis industry in 2023? As always, change will be common throughout the next 12 months. Sales are still holding on but businesses are struggling. Change is needed – and soon! Let’s take a look at six ways the cannabis industry could change in 2023 – for the better and worse.
January 10, 2023
Looking back at the cannabis industry in 2022, one might think there isn’t a lot to be excited about for 2023. The industry is struggling, so it’s time to dig in your heels and get ready to work hard in the coming months. Making cannabis business resolutions for 2023 is a great way to put your business on a path forward. Here are five resolutions to help you get started.
January 3, 2023
The number of American jobs supported by the legal cannabis industry in 2022 is 428,059 according to Whitney Economics and Leafly’s Jobs Report 2022. That’s a 249% increase in just five years when the industry supported 122,800 jobs in 2017.
December 30, 2022
We can all agree that 2022 was a challenging year for the cannabis industry, and a possible recession, falling cannabis prices, oversupply, and other problems will continue in the coming months. However, this is a resilient industry that’s not going away anytime soon. With that said, let’s take a look at what we’re likely to see happen in the cannabis industry during 2023, so everyone working in and with the industry can prepare and weather the storm.
December 20, 2022
Cannabis industry conversations and news stories throughout 2022 focused on several key topics, including mergers and acquisitions, legalization, banking, and the 2022 election. Many of these topics aren’t new. They represent issues the legal cannabis industry has struggled with for years. However, 2022 was a year when we finally saw some positive movement in critical ways.
December 13, 2022
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