January 19, 2023
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We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.
Certifications from the Cannabiz Media Email Success Academy are helping to advance the cannabis industry by providing legitimate credentials and career growth opportunities.
Want to up your email marketing game in the cannabis industry? Want to earn an industry credential that can help you land your next job (or get the promotion you want)? Now, you can do it by earning one or more certifications from the Cannabiz Media Email Success Academy.
All of the certification courses available in the Email Success Academy are free, self-paced and delivered entirely online, so you can learn everything you need to know to be a pro email marketer in the cannabis industry when it’s convenient for you.
When you complete one or more courses in the Email Success Academy, you’ll get a number of special benefits, including:
You can sign up for one or more free courses offered through the Cannabiz Media Email Success Academy. Currently, there are five self-paced courses available to the public that are filled with videos, quizzes, PDF instruction slides for download, and numerous templates, checklists, and more designed to help you become a cannabis industry email marketing pro.
Each course ends with a certification exam, so you can prove you’ve gained the knowledge to earn your certification credential. When you pass the exam, you’ll receive a certificate of completion that you can add to your resume, LinkedIn, and so on. You’ll also receive a certification badge that you can add to your website, LinkedIn Profile, email signature block, and other digital channels to show off your expert credential.
While the lessons do use the Cannabiz Media License Database email marketing tool as a backdrop, these courses are not Cannabiz Media-specific. They are email marketing courses that will set you up for success as a cannabis industry email marketer whether or not you or your team uses the Cannabiz Media License Database.
The courses in the Cannabiz Media Email Success Academy teach you about all aspects of successful cannabis industry email marketing:
Below are more details about each of the courses.
Take this course to earn your certification as a recognized email marketing technical specialist. This is the perfect course to start your journey to become an email marketing pro. If you don’t understand the technical aspects of email marketing, your messages may not make it to recipients' inboxes!
This course includes 16 lessons delivered through seven modules and a full hour of video content. You’ll learn all about technical email marketing fundamentals, deliverability, sender reputation, spam filters and triggers, send time optimization, spam laws, and more.
Enroll in the Email Marketing Technical Specialist Certification Course
In this course, you’ll learn how to find the right people to send your email marketing campaigns to and how to match your content to your audience so you get the best possible results. You’ll also learn how to create an effective email marketing strategy.
The course includes 13 lessons delivered through five modules and three hours of video content. The lessons teach you about finding the right people to send your email marketing campaigns to (and why it matters), developing a strategy to move prospects through the marketing funnel, copywriting, and more.
Enroll in the Email Marketing Audience Specialist Certification Course
If you want to learn how to write and design email marketing messages that drive the results you need, then the Email Marketing Content Specialist Certification course is for you. It’s a perfect complement to Cannabiz Media’s Email Marketing Audience Specialist Certification discussed above!
The Content Specialist course includes 11 lessons delivered through five modules and two hours of video content. You’ll learn how to write subject lines, message content, and calls-to-action as well as how to design your message and linking do’s and don’ts.
Enroll in the Email Marketing Content Specialist Certification Course
In this course, you’ll learn how to track your email marketing results and score leads so you know what to send to them next. The course includes both practical email marketing data analysis instruction as well as demos showing you how to track email marketing results and leads using the Cannabiz Media License Database.
This course includes nine lessons delivered through five modules and one hour of video content. You’ll learn about identifying your key performance indicators (KPIs), tracking campaign results, scoring leads, and finding qualified leads using data collected in your email marketing results.
Enroll in the Email Marketing Data and Lead Scoring Specialist Certification Course
Once you complete the Email Marketing Technical Specialist, Audience Specialist, Content Specialist, and Data and Lead Scoring Specialist courses and receive all four certificates of completion, you can take your knowledge and skills to the next level by requesting access to the Cannabiz Media Email Marketing Professional certification course.
This is the ultimate credential that shows you’re not only a cannabis email marketing guru but also a pro at using the email marketing tools in the Cannabiz Media License Database.
The course includes six lessons delivered through three modules and two hours of video content. You’ll learn who to define a strategy, build your audience lists, and create your campaigns in the Cannabiz Media License Database as well as how to track your results and score leads in the License Database.
Learn More about the Email Marketing Professional Certification Course
The Email Success Academy instructors are members of Cannabiz Media’s Email Success Team and have more than 40 years of combined email marketing experience.
Susan Gunelius, Director of Email Marketing Strategy for Cannabiz Media, has 30 years of marketing and email marketing experience as well as more than seven years of experience in the cannabis industry. She spent more than 10 years directing marketing programs for some of the largest companies in the world (AT&T, HSBC, and more) before opening her own marketing communications agency where she works with clients around the world, including household brands like Cox Communications, Citigroup, Intuit, and more. She is the author of 12 marketing, business, and technical books published by leading global publishers, including Ultimate Guide to Email Marketing for Business. Susan holds an MBA in Management & Strategy and a B.S. in Marketing.
Jessica Dallis, Manager of Customer Support for Cannabiz Media, has 12 years of email marketing technology experience with a leading email marketing SaaS provider and seven years of experience providing email technical support. She also has five years of experience providing email customer support.
If you’re ready to add these valuable certifications to your credentials, visit the Email Success Academy to enroll. Each course introduced above is free and open to the public, so there is no better time to start learning than right now!
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