In this post, we explore how email marketing remains a highly effective tool for engaging audiences and driving conversions in the cannabis industry. The key to success lies in maintaining a consistent email cadence and targeting specific, segmented lists with tailored content - plus we break down a three-month email schedule strategy, emphasizing the importance of slow growth to protect your domain reputation and maximize engagement.

Jessica Dallis

September 12, 2024

Marketing

Email marketing can be a powerful tool for those who wish to put in the work, or it can be white noise to your recipients if you aren’t careful or try to take the “easy” way out. Especially if you’re in cannabis, where there are even more considerations to be wary of! So let’s review some do's and don’ts for email marketing, specific to the cannabis & hemp industry.

Jessica Dallis

April 23, 2024

Marketing

If your sending volumes are low (under 5,000 in a day) then these new standards won’t apply to you. However these are considered best practices, so it is recommended that any commercial email sender adopts these new standards regardless of volume.

Jessica Dallis

January 23, 2024

Marketing