Taking place in Denver, Colorado on February 7-8, 2018, Seed to Sale Show is the only national show focused solely on innovative best practices, science, and cutting edge technology surrounding the whole life cycle of the cannabis plant grown, processed, and sold in a regulated market.
Attendees will hear Lagunitas Founder and CEO, Tony Magee, deliver the keynote address to 3,000+ of the nation’s leading cannabis professionals. Magee is expected to draw parallels between the craft brewing industry and the cannabis industry — two highly-regulated industries — and share his experiences after more than 25 years in craft brewing.
Founder and CEO
Lagunitas Brewing Company
Founded in 1993 with humble beginnings of little more than a pint glass and a dream, Tony Magee has transformed Lagunitas from a home brewing initiative to a globally distributed brand.
For much of his life, including the time he spent building his company into the national and international brand it is today, Tony has remained both a vocal proponent of the cannabis industry and an enthusiastic consumer. Having already created beers such as the Kronik and Undercover Investigation Shut-Down Ale, Tony finally married his passion for beer with his fondness for cannabis in August 2017, when Lagunitas released SuperCritical Ale, a limited-edition beer infused with cannabis terpenes.
As a cannabis supporter and industry pioneer, Tony is expected to draw parallels between the two rapidly expanding markets and share the lessons lessons he’s learned over the last 25 years through scaling and operating his business in a highly-regulated industry. Tony says he looks forward to, “sharing [his] experiences, both good and bad, with other entrepreneurs.”
To meet Tony Magee and to hear him deliver his keynote speech, join NCIA and Cannabis Business Times at Seed to Sale Show this upcoming February 7-8 in Denver, Colorado.
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Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her 25-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.