Marketing Challenges in the Marijuana Industry

For businesses in the marijuana industry, the list of marketing challenges that have to be overcome in order to raise awareness, recognition, sales, and loyalty for brands and products is very long. As part of a highly regulated industry, marijuana marketing requires...

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Marijuana Industry Trends You Might Not Know About in 2017

Last month, I traveled to Pueblo, Colorado to present at the inaugural Institute of Cannabis Research Conference at Colorado State University-Pueblo. This new event was hosted by the recently launched research institute, which is funded by cannabis excise tax revenue...

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States Set Barriers to Entry for Marijuana Patients

This month, an Arizona judge decided that while the state’s marijuana patient fees ($19.9 million) are more than double what the state spends to administer its marijuana program ($7.8 million), the court is not in a position to force the state to lower those fees. In...

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