Springbig is a loyalty marketing and communications platform for cannabis dispensaries and brands. Launched three years ago, springbig has grown to serve more than 800 clients and over 11 million customers across the United States.
The springbig platform offers dispensaries and brands a seamless way to communicate with highly targeted customer audiences via MMS, SMS, and automated campaigns through integrations with more than a dozen cannabis point-of-sale systems, including industry leaders like BioTrackTHC, Flowhub, Green Bits, Cova, Treez, and more.
Recently, I spoke with springbig Vice President of Marketing Nat Shaul to learn more about her company and how the springbig team uses the Cannabiz Media License Database to support its sales, marketing, and business initiatives.
Why Does Springbig Subscribe to the Cannabiz Media License Database?
Springbig subscribed to the Cannabiz Media License Database after meeting the Cannabiz Media team at a conference. “We’d been using Weedmaps to find license holders, but the information was very inaccurate,” explains Nat. “Nowhere else had accurate information, but the Cannabiz Media License Database is unique and has accurate data.”
Nat’s team primarily uses the License Database to look up companies and licenses. “We use it to break down sales territories and strategize marketing,” explains Nat. “The Cannabiz Media License Database has turned our cold calls into warm calls because now we have the name of the correct person that we need to speak to. The filtering options are extremely helpful because we can filter down to exactly what we’re looking for. When we have a new POS integration, we can find license holders who use that POS and quickly connect with them. It’s so easy to find information and saves us days of time.”
The team at springbig has also had success using the Cannabiz Media License Database for outreach prior to events they participate in. Nat shares, “We boost events in certain cities using the Cannabiz Media License Database to reach out to dispensaries in each area. It’s really helpful, and without the Database, we couldn’t do it.”
In addition, springbig relies on the daily email alerts with cannabis license changes that are sent out to subscribers by Cannabiz Media. “Within 30 seconds, we get the gist of everything that’s happening in the country,” says Nat. “It’s a great way to start the day – especially when you’re short on time.”
Since springbig started its subscription to the Cannabiz Media License Database, Nat and her team have been particularly happy with the support they’ve received from the Cannabiz Media team. Nat explains, “Everyone at Cannabiz Media is real. They’re not typical salespeople. They’re honest, which is really refreshing, and our account manager, Davis, is phenomenal. We always get a quick and thoughtful response to our questions. Cannabiz Media provides the best customer service that I’ve ever had with any piece of software we use.”
The springbig team has repeatedly experienced positive results since they began using the Cannabiz Media License Database. “Every time we use the License Database, it’s been really positive,” Nat says. “We rely on it heavily in our sales team, and it has definitely helped our ROI and bottom-line.”
What’s Next for Springbig?
The future of springbig is focused on growth. Nat shares, “We’re working on making the software perfect for dispensaries. Our focus is on the retailer end and adding more features.”
As springbig grows, the Cannabiz Media team will continue to support Nat’s team and all of its subscribers by providing the most accurate and current data on cannabis and hemp license holders across the U.S. and international markets.
To learn more about the Cannabiz Media License Database and what it can do for your business, schedule a free demo.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her 25-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.