For over 50 years, Nexus has been designing and manufacturing innovative greenhouses for commercial and residential markets. Today, the company is well-known for its high quality products and top-notch customer service. Nexus subscribes to the Cannabiz Media License Database in order to build recognition of its brand and increase sales to marijuana cultivators.
I spoke with David Laverty, Director of Specialty Markets for Nexus, to learn more about how Nexus leverages the data, marketing, business intelligence, and customer relationship management tools offered in the Cannabiz Media License Database.
What is Nexus?
All of the greenhouses from Nexus are designed by its team of licensed engineers and are manufactured in the company’s two facilities located in the United States. Its greenhouses are used by commercial growers, retail garden centers, universities, high schools, botanical gardens, residences, and research, biotech and wastewater facilities. In recent years, marijuana cultivators across the country have become another important market for Nexus.
“The cannabis industry has gone well for us,” says David. “Nexus is one of the top manufacturers in the industry. We focus on building high quality greenhouses for serious cultivators, and cannabis cultivators know they’ll get a great product from us.”
Nexus designs and delivers complete greenhouse solutions to its customers – from the structure to the heating and cooling, coverings, environmental controls, benching, doors, curtains, lighting, irrigation, and more. In other words, the company covers the entire greenhouse development process including construction.
Why Does Nexus Subscribe to the Cannabiz Media License Database?
Nexus subscribed to the Cannabiz Media License Database to enhance its marketing strategy. “The Cannabiz Media License Database has been a tremendous help to our sales and marketing efforts,” shares David. “As the cannabis market gets more competitive, having access to the Cannabiz Media License Database is very important to us.”
The partnership between Nexus and Cannabiz Media has given David and his team new ways to find and connect with key cannabis industry players. David explains, “The data that Cannabiz Media has is great. The targeting features are a game-changer and give us the ability to get laser-focused in our efforts, which we wouldn’t be able to do otherwise. We’ve had a steady response rate to the email communications we’ve sent using the Cannabiz Media License Database so far.”
Nexus also uses the Database to support its on-the-ground promotional efforts. “The Cannabiz Database is very specific and lets us connect with the right people in a state-focused way that we can’t do with any other promotional tool,” shares David.
Nexus uses a variety of the features in the Cannabiz Media License Database, but the features David likes the most are the sorting and filtering options related to targeting. “Zooming in for targeting is the best feature,” says David. “For example, one of the laser-targeted campaigns we sent using the Cannabiz Media License Database resulted in a very large-scale project. That’s one way I think Cannabiz Media is spectacular!”
What’s Next for Cannabiz Media and Nexus?
In the future, Nexus will continue to use the Cannabiz Media License Database. “We’ll continue to work with Cannabiz Media and find new ways to leverage the data to support our business growth goals,” shares David. At the same time, the Cannabiz Media team will be hard at work keeping all of the data in the Database up to date and accurate while introducing new features that will enhance the way Nexus and all of the Database’s subscribers use it to build their businesses and meet their goals.
Want to see a free demo of the Cannabiz Media License Database and learn what it can do for you and your business? Follow the link to schedule a demo now.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her 25-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.