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Building an Email Marketing Funnel for Sales

Building an Email Marketing Funnel for Sales

Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.

Breaking Down What You Need to Know about New Email Standards from Gmail and Yahoo

Breaking Down What You Need to Know about New Email Standards from Gmail and Yahoo

If your sending volumes are low (under 5,000 in a day) then these new standards won’t apply to you. However these are considered best practices, so it is recommended that any commercial email sender adopts these new standards regardless of volume.

Ultimate Guide To Converting Leads Into Customers After Cannabis Industry Events Like MJBizCon

Ultimate Guide To Converting Leads Into Customers After Cannabis Industry Events Like MJBizCon

Trade shows, conferences, and events offer excellent opportunities for business-to-business (B2B) companies operating in and with the cannabis industry to generate new leads. But what do you do with those leads when you get back to the office? 

5 Hacks to Maximize Sales from Your B2B Trade Show Exhibit

5 Hacks to Maximize Sales from Your B2B Trade Show Exhibit

To maximize sales from your trade show exhibit at business-to-business (B2B) cannabis industry events, you need to know the tricks that are effective today. The five “hacks” discussed in this article can make the difference between just collecting business cards and actually attracting viable leads for your company that drive a positive return on your investment. 

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.

B2B Social Selling in the Cannabis Industry – Tips and Best Practices

B2B Social Selling in the Cannabis Industry – Tips and Best Practices

Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.

Integrating Artificial Intelligence into Cannabis Sales

Integrating Artificial Intelligence into Cannabis Sales

Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

How to Use the Cannabiz Media License Database as a One-Person Sales Team

How to Use the Cannabiz Media License Database as a One-Person Sales Team

The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.

How to Use Lead Scoring to Increase Sales

How to Use Lead Scoring to Increase Sales

For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales. 

How to Find and Sell to Your Hottest Leads with Email Marketing

How to Find and Sell to Your Hottest Leads with Email Marketing

Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.

What to Do with New B2B Leads after an Event Like MJBizCon

What to Do with New B2B Leads after an Event Like MJBizCon

You’ve attended an important industry event, like MJBizCon, and now, it’s time to follow up with all of those new B2B sales leads that you collected. First, you need a follow-up strategy. Once you create your strategy, it’s time to put the plan into action – read on to learn how to do it.

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

How to Create a B2B CRM Strategy for Your Cannabis Business

How to Create a B2B CRM Strategy for Your Cannabis Business

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.