Posts Tagged With

intellectual property

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How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

How to Use Identity Guidelines to Protect Your Cannabis Brand

How to Use Identity Guidelines to Protect Your Cannabis Brand

Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...

Cannacurio: License Insights from the Edible Arrangements Trademark Suit

Cannacurio: License Insights from the Edible Arrangements Trademark Suit

There has been a lot of coverage about a trademark lawsuit between Edible Arrangements and Green Thumb Industries. In the articles we’ve reviewed, we have seen no mention of the fact that the Edible Arrangements ...

Should California Marijuana Businesses Apply for State Trademarks?

Should California Marijuana Businesses Apply for State Trademarks?

Did you know that intangible assets (which include intellectual property – like trademarks) represent 84% of the S&P 500’s value? While there isn’t a space for specific intangible assets like trademarks on a company’s balance sheet, their value should not be ignored.

5-Part Trademark Strategy that Increases the Value of a Marijuana License

5-Part Trademark Strategy that Increases the Value of a Marijuana License

In business, a trademark is a valuable asset. It helps a company protect the time and money it invests over the years building a recognizable brand in the marketplace, and it ensures that no one else can trade on that value.

Patents and Pot

Patents and Pot

Abstract: Patent law is possibly the most talked about yet least understood form of intellectual property but has yet to have a large impact on the marijuana industry. However, there is no doubt that the powerful protections patent ...

Why Comprehensive Trademark Searches Matter to Marijuana Businesses

Why Comprehensive Trademark Searches Matter to Marijuana Businesses

The value of a marijuana license increases significantly if the business using the license has invested in building a scalable brand. That means the business must have a brand that can be protected and exploited based on trademark laws.