How Patents Affect the Value of a Cannabis License and Investor Interest
One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.
Get the latest cannabis and hemp industry news and insights.
One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.
Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...
There has been a lot of coverage about a trademark lawsuit between Edible Arrangements and Green Thumb Industries. In the articles we’ve reviewed, we have seen no mention of the fact that the Edible Arrangements ...
Did you know that intangible assets (which include intellectual property – like trademarks) represent 84% of the S&P 500’s value? While there isn’t a space for specific intangible assets like trademarks on a company’s balance sheet, their value should not be ignored.
In business, a trademark is a valuable asset. It helps a company protect the time and money it invests over the years building a recognizable brand in the marketplace, and it ensures that no one else can trade on that value.
Abstract: Patent law is possibly the most talked about yet least understood form of intellectual property but has yet to have a large impact on the marijuana industry. However, there is no doubt that the powerful protections patent ...
The value of a marijuana license increases significantly if the business using the license has invested in building a scalable brand. That means the business must have a brand that can be protected and exploited based on trademark laws.