What Consumers Want from CBD Brands

What Consumers Want from CBD Brands

With the rapid growth of the hemp industry, CBD products have exploded in popularity and new brands seem to be entering the market each week. According to a recent study by Gallup, one in seven U.S. adults (14%) use CBD-infused products, which have only be legal and...
Brand Building in the Hemp CBD Market

Brand Building in the Hemp CBD Market

The hemp CBD market is getting more competitive every day, which means businesses operating across the supply chain need to find ways to differentiate themselves from competitors and stand out with strong brands if they want to carve out an early chunk of market...
Hemp – Is It Too Late for the U.S. to Compete?

Hemp – Is It Too Late for the U.S. to Compete?

In 2018, 23 states grew hemp in the United States for a total of 78,176 acres of crops, and the U.S. Department of Agriculture (USDA) expects that number to more than quadruple in 2019. While that’s a significant increase from just one year prior when only 25,713...
Hemp is a Secret in Michigan

Hemp is a Secret in Michigan

Earlier this year, Michigan regulators decided that their hemp industry should be mostly kept under wraps. Citing privacy concerns, regulators have chosen not to share any license holder information, be it location or even trade name. However, it’s beginning to appear...
State of the Hemp Industry in 2019

State of the Hemp Industry in 2019

It’s been eight months since the 2018 Farm Bill passed, which legalized the production of industrial hemp, and already, the market has changed considerably. The supply of and demand for industrial hemp skyrocketed thanks to a booming cultivation market, and now,...