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How to Stay Current on Cannabis Industry Data Trends

How to Stay Current on Cannabis Industry Data Trends

If your cannabis or cannabis-related business isn’t keeping up with industry data trends, then you’ll fall behind. Today, data-driven businesses have the most success because they have access to the information they need to identify opportunities and avoid taking unnecessary risks. 

Cannabis Industry Data Challenges and Trends in 2023

Cannabis Industry Data Challenges and Trends in 2023

For businesses in the cannabis industry, the data topic is about more than just using data. It’s about being a data-driven company – one that will actually gain a competitive advantage and win in your market in the future. 

Expanding Access to Cannabis Industry Data to Improve Decision-Making

Expanding Access to Cannabis Industry Data to Improve Decision-Making

Numerous studies over the past several years have proven companies that use data to make decisions have more success. However, accessing reliable data on a consistent basis, which can be used for decision-making, can be challenging, particularly in the cannabis industry.

How Technology and Data Will Influence the Future of the Cannabis Industry

How Technology and Data Will Influence the Future of the Cannabis Industry

Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Data is the Holy Grail of Business – Here’s What You Need to Know

Data is the Holy Grail of Business – Here’s What You Need to Know

Did you know that data-driven organizations are 23-times more likely to acquire customers and 6-times more likely to retain customers? They’re also 19-times more likely to be profitable. Information is power, and when a company has access to the right data, it can use that data to drive business growth and success rather than simply using data to report and reflect on the company’s performance.

How Data is Transforming the Cannabis Industry

How Data is Transforming the Cannabis Industry

Did you know that data-driven companies are 58% more likely to exceed their revenue goals than organizations that are not data-driven? That statistic comes from a Forrester Consulting study, and numerous research studies over the past several years have found similar results. Therefore, it’s not surprising that data has become a critical part of the cannabis industry.

CCPA and CPRA Compliance: What Cannabis Businesses Need To Do Now

CCPA and CPRA Compliance: What Cannabis Businesses Need To Do Now

Enforcement of the California Consumer Privacy Act (CCPA) began on July, 1 2020. The CCPA gives consumers who reside in California significantly more control over how companies use their personal information.

Cannabis Software Stack:  Who Leads the Back Office Sector?

Cannabis Software Stack: Who Leads the Back Office Sector?

What does the Back Office sector of the cannabis software market look like, and which company is the market leader in 2020? Cannabiz Media dove into the data in the Cannabiz Media License Database and shared the answers ...

Cannacurio: License Contact Points – Beyond the Email Address

Cannacurio: License Contact Points – Beyond the Email Address

This week we’ll take a departure from license data to highlight some of the unique information we aggregate to help you get a clearer understanding of licensed businesses, their owners and key employees.

The Value of Quality Data in the Cannabis Industry

The Value of Quality Data in the Cannabis Industry

Research from IBM Marketing Cloud found that 90% of the data on the internet has been created since 2016, and the amount of data created every day continues to increase. According to a separate study by IDC, the amount of data created ...

What’s Next for CCPA and Data Privacy in the United States?

What’s Next for CCPA and Data Privacy in the United States?

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and enforcement will begin on July 1, 2020. It’s the first of what will be many new state privacy laws, and it includes numerous protections for consumers as well ...

What is the California Consumer Privacy Act of 2018 (CCPA)?

What is the California Consumer Privacy Act of 2018 (CCPA)?

The California Consumer Privacy Act of 2018 (CCPA) passed on June 28, 2018 and went into effect on January 1, 2020. The law gives California resident consumers a way to protect their personal data from businesses ...

Cannacurio: Active Distribution Licenses In 2019 By State

Cannacurio: Active Distribution Licenses In 2019 By State

In some ways cannabis distribution serves as a business-to-business delivery license. In the few states that have these licenses, they serve as the link between license holders as cannabis moves along the supply chain.

Cannacurio: Active Cultivation Licenses In 2019 By State

Cannacurio: Active Cultivation Licenses In 2019 By State

This week we turn our attention to the beginning of the cannabis value chain by looking at where the 9,190 cultivation licenses were generated last year. As readers of this blog have seen with our analysis of manufacturing and retail/dispensaries –

How Illegal Data Sharing and Software License Violations Drive Your Prices Up

How Illegal Data Sharing and Software License Violations Drive Your Prices Up

Data has become big business, and with the growth of Software as a Service (SaaS) programs that anyone can access with a working username and password, illegal data sharing has become a bigger problem in recent years.