Springbig is a cannabis dispensary and brand marketing, customer relationship management (CRM), and loyalty platform. Using the Springbig software, dispensaries and brands can connect directly with consumers, develop and implement loyalty and referral programs, promote through text message marketing, and manage the customer lifecycle to increase sales, retention, and revenue.
Cannabiz Media spoke with Jeff Harris, CEO of Springbig, to learn more about how he and his team use the Cannabiz Media License Database for marketing, sales, data analysis, and more.
Why Does Springbig Subscribe to the Cannabiz Media License Database?
Springbig subscribes to the Cannabiz Media License Database to identify and quickly act on new opportunities, develop unique marketing campaigns, and improve sales call outcomes through the use of intelligent data analysis.
“The Cannabiz Media License Database is a core part of our business development and marketing strategy,” says Jeff. “The tools Cannabiz Media provides to companies like us have been really, really helpful. The daily license update email is read by multiple people at Springbig every day. Literally, the minute it comes out, they’re looking at the new license updates that Cannabiz Media sends out, and we’re able to get a jump on opportunities that your team uncovers for us and others.”
When Jeff and his team identify new opportunities through the data available in the Cannabiz Media License Database, they act quickly to use it to their advantage. “We’ve leveraged opportunities found from the Cannabiz Media data and have created unique marketing campaigns,” Jeff shares. “The License Database is a core part of our technology stack and our information stack, and I can tell you, it’s one of the most widely used pieces of software and information that we have here at Springbig.”
Ultimately, Jeff’s team is able to derive significant value from the Cannabiz Media License Database. Jeff explains, “A tool is only as good as the value it brings, and I can tell you that our team really looks for that daily email that comes from Cannabiz Media with license updates. They look for the tools and the new things that Cannabiz Media offers and the new opportunities we have to leverage that data.”
In addition to using the Cannabiz Media License Database to create email marketing campaigns, the Springbig team uses it to collect information in support of sales efforts. Using this information, the sales team sees better results. “When we start trying to reach out and contact retailers or brands, we actually have the ability to have an intelligent conversation with them,” Jeff says. “We’ve been using the Cannabiz Media License Database for a couple of years now, and there is no end in sight to us wanting to use it. We really get a lot of value out of it.”
What’s Next for Springbig?
Springbig’s key client has been cannabis retailers and dispensaries. Today, the company has approximately 700 clients and more than 1,400 stores, locations, or licenses using its platform. “I think the combination of a really great product that continues to get better and evolve and a great service orientation has helped us bring on retailers and their customers,” explains Jeff.
Looking forward, Springbig is moving to what Jeff refers to as the second evolution of its integrations. He says, “We’re now enhancing those integrations and sending data back to the POS to give the retail staff member at the store more power on how to leverage Springbig within the POS.”
In addition, Springbig recently launched a platform for cannabis brands. Jeff explains, “We put together a brand platform where brands can actually create direct messaging to consumers and have those messages delivered through retailers’ customer communications – presumably via text message which would include the brand’s message either as an MMS image or a link.”
Springbig has already signed on with several brands and Jeff says the platform is off to a great start with more to come in the future.
For more information about Springbig and to hear additional insights from Jeff Harris, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Jeff as the special guest.
To learn more about how subscribing to the Cannabiz Media License Database can help your business, follow the link and schedule a free demo.
RELATED READING: December 2019 Cannabiz Media Client Spotlight – Springbig featuring Vice President of Marketing, Nat Shaul.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her 25-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.