BryteMap is a comprehensive seed-to-sale software solution for cannabis businesses across the supply chain that brings all business operations into one place so users no longer have to work with a number of disconnected tools.
Cannabiz Media spoke with Bryan Lopez, CEO, and Scott Denholm, COO, of BryteMap to learn more about how their team uses the Cannabiz Media License Database to support its growth initiatives.
Why Does BryteMap Subscribe to the Cannabiz Media License Database?
BryteMap subscribes to the Cannabiz Media License Database to access timely data and news, define target market opportunities, and develop innovative new products.
“The Cannabiz Media License Database is something we work in every day,” says Bryan. “We want to stay up-to-date on the latest and greatest in regulatory and business news, so we’re constantly using it. We have full visibility by using the Cannabiz Media platform to be able to go after particular operations. This is almost, I don’t want to say infinite, but it sure feels close to that.”
In addition, the BryteMap team uses the Cannabiz Media License Database for sales and marketing. “It’s a very useful tool,” Bryan says. “If we want to be very specific about the particular verticals that we’re going to go after and in particular states, we have the ability to drill down to that information.”
Bryan also uses the License Database when speaking with potential BryteMap investors. He explains, “When I’m talking to some potential investors in our company – and everybody wants to ask what the addressable market is – I pull them on a call where they can see my screen and pull up the Cannabiz Media License Database. We go through all of these different filtering parameters, and I show them how many different entities are within the U.S. and Canada. They’re like, ‘Wow! Okay, I get it.’”
In addition to using the License Database for research, news, sales, marketing, and investor discussions, BryteMap uses the available data for forecasting and future planning. Scott explains, “Cannabiz Media is one of the key aspects for us for forecasting. It provides us with a level of data that helps us decide which states we’re going to go to, which states we want to look at, and which we want to put a presence in.”
The Cannabiz Media License Database also plays a role in BryteMap’s product development process. “Cannabiz Media’s data is very helpful from a product development standpoint when we’re trying to develop a product roadmap,” shares Scott. “The License Database is very important to have as we move along and use the data to develop products that make sense.”
What’s Next for BryteMap?
BryteMap is actively developing and launching new products into existing and new markets. “BryteMap is on such an accelerated pace of innovation right now, and we’re able to pivot some new concepts rather quickly,” Bryan says. “We’re really excited that we’re coming to the market with some really innovative products. We’re looking at the industry and trying to encapsulate all the things that go on in a business’ day and trying to address each of those needs within our software platform.”
The goal is to build a comprehensive, enterprise-level seed-to-sale platform for all cannabis businesses. Bryan explains, “We’re trying to bring it all under one umbrella so users – who are very focused on promoting their businesses, driving more transactions, and engaging their customers – can spend more time doing that as opposed to dealing with technical support issues across multiple platforms.”
For more information about BryteMap and to hear additional insights from Bryan Lopez and Scott Denholm, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Bryan and Scott as the special guests.
To learn more about how subscribing to the Cannabiz Media License Database can help your business, follow the link and schedule a free demo.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her 25-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.