Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Advertising and marketing restrictions aren’t new to businesses operating in highly-regulated industries, but most legal businesses can leverage the cost effective tools of social media to promote their businesses, build brand awareness and loyalty, and generate...

Leveraging CBD Consumer Buyer Personas for Business Growth

Leveraging CBD Consumer Buyer Personas for Business Growth

Consumers want CBD brands they can trust as well as affordable and accessible products. With one in seven Americans (14%) personally using hemp-derived CBD products, companies that want to build strong CBD brands and win market share need to get a better understanding...

How to Leverage Data to Improve Email Marketing Results

How to Leverage Data to Improve Email Marketing Results

Did you know that research shows for every $1 invested in email marketing, $44 is earned in return? The reality today is email marketing is essential to grow any business, including businesses operating in or with the cannabis industry. Once you know how to write...

Brand Building in the Hemp CBD Market

Brand Building in the Hemp CBD Market

The hemp CBD market is getting more competitive every day, which means businesses operating across the supply chain need to find ways to differentiate themselves from competitors and stand out with strong brands if they want to carve out an early chunk of market...

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Customer relationship management (CRM) can boost any cannabis business, and email marketing is essential to cannabis businesses. But did you know that integrating CRM and email marketing drives even more powerful results? Email marketing from a CRM database is also 40...

More Licensing News

Cracking Down on the Cannabis Black Market to Save Legal Sales

Cracking Down on the Cannabis Black Market to Save Legal Sales

The illegal cannabis market continues to thrive in the United States despite the hope that legalization would reduce black market sales. In some states, like California, the problem is significantly bigger than others. In its 2019 draft annual report, the Cannabis...

Things You Need to Do to Get a Cannabis Business License

Things You Need to Do to Get a Cannabis Business License

2020 is expected to be one of the biggest years for the cannabis industry, but entrepreneurs who want to own and operate a business in the legal cannabis supply chain can’t just set up shop and open their doors. In this industry, getting a cannabis business license is...

The Social Impact of Cannabis Legalization in the United States

The Social Impact of Cannabis Legalization in the United States

While the economic impact of cannabis legalization is easy to track in terms of tax revenue and job growth, the social impacts require a bit more digging, particularly in relation to long-term trend analysis. Fortunately, the effects of cannabis legalization on...