Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

The Growing Importance of Branding for Cannabis Businesses

The Growing Importance of Branding for Cannabis Businesses

The cannabis industry is growing and a recent report by Arcview Market Research and BDS Analytics projects that the U.S. cannabis spending will jump to more than $40 billion by 2024. That means in just five years, marijuana sales will quadruple. For cannabis...

Instagram Marketing for Cannabis License Holders

Instagram Marketing for Cannabis License Holders

Instagram is one of the most effective platforms that businesses can use to promote their products and services to online audiences, but the company (which is owned by Facebook) has a history of shutting down accounts for cannabis and cannabis-related businesses and...

Twitter Marketing for Cannabis License Holders

Twitter Marketing for Cannabis License Holders

While Twitter is not as popular as other social media platforms like Facebook and Instagram, it’s still a viable channel for cannabis license holders to indirectly market their products and services. According to research conducted by Pew Research during the first...

Facebook Marketing for Cannabis License Holders

Facebook Marketing for Cannabis License Holders

For most industries, Facebook is a critical component of businesses’ social media marketing plans, but for cannabis license holders, Facebook represents a big risk. At any moment, Facebook could shut down a cannabis business’ Facebook Page. The same is true of...

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The Social Impact of Marijuana Legalization in the United States

The Social Impact of Marijuana Legalization in the United States

While the economic impact of cannabis legalization is easy to track in terms of tax revenue and job growth, the social impacts require a bit more digging, particularly in relation to long-term trend analysis. Fortunately, the effects of marijuana legalization on...

Things You Need to Do to Get a Cannabis Business License

Things You Need to Do to Get a Cannabis Business License

For entrepreneurs who want to own and operate a business in the cannabis supply chain, getting a cannabis business license is a requirement. Unfortunately, licensing laws and operational laws vary from state to state, and you need to understand them thoroughly if you...