Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

Brand Building in the Hemp CBD Market

Brand Building in the Hemp CBD Market

The hemp CBD market is getting more competitive every day, which means businesses operating across the supply chain need to find ways to differentiate themselves from competitors and stand out with strong brands if they want to carve out an early chunk of market...

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Customer relationship management (CRM) can boost any cannabis business, and email marketing is essential to cannabis businesses. But did you know that integrating CRM and email marketing drives even more powerful results? Email marketing from a CRM database is also 40...

10 Ways CRM Can Boost Your Cannabis Business

10 Ways CRM Can Boost Your Cannabis Business

It’s extremely difficult to stay competitive in any industry today without a customer relationship management (CRM) strategy and system in place. Results from a variety of research studies in recent years continually show that a CRM can have a significant positive...

How to Leverage Data to Improve Email Marketing Results

How to Leverage Data to Improve Email Marketing Results

Did you know that research shows for every $1 invested in email marketing, $44 is earned in return? The reality today is email marketing is essential to grow any business, including businesses operating in or with the cannabis industry. Once you know how to write...

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing is one of the most effective ways to promote and generate brand awareness, sales, and loyalty for businesses in most industries, including the cannabis industry. Whether you’re a cannabis license holder selling products or services to other license...

More Licensing News

Marijuana Migration – Who’s Moving and Why?

Marijuana Migration – Who’s Moving and Why?

People have been talking about the marijuana migration since 2013 as legalization came closer to a reality in Colorado. What’s interesting is that it’s still happening six years later. The difference today is that many people are moving for different reasons then back...

How to Write a Business Plan for the Cannabis Industry

How to Write a Business Plan for the Cannabis Industry

Business plans are necessary for companies operating in all industries. For businesses in the cannabis industry, they’re even more important because they can help you get a license to operate and capital to fund your business – whether you need that funding to get...