Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

How to Leverage Data to Improve Email Marketing Results

How to Leverage Data to Improve Email Marketing Results

Email marketing is essential to grow any business, including businesses operating in or with the cannabis industry. Once you know how to write email marketing messages that people actually want to read, how to make sure your email messages actually get delivered, and...

How to Write Email Messages that People Actually Read

How to Write Email Messages that People Actually Read

Ask 10 email marketing experts what the key to success is and I guarantee they’ll all say the same thing. The secret to writing email messages that people actually read and act on is to send them information that they truly want. You might want to send everyone on...

Marketing Challenges in the Marijuana Industry

Marketing Challenges in the Marijuana Industry

For businesses in the marijuana industry, the list of marketing challenges that have to be overcome in order to raise awareness, recognition, sales, and loyalty for brands and products is very long. As part of a highly regulated industry, marijuana marketing requires...

Marijuana Advertising Rules Challenge California Businesses

Marijuana Advertising Rules Challenge California Businesses

Since recreational marijuana became available for purchase in California in January 2018, the number of licensed marijuana businesses in the state has exploded giving more people access to marijuana products than ever before. However, just because recreational...

More Licensing News

Irrigation: Know Before You Grow

Irrigation: Know Before You Grow

The marijuana cultivation landscape continues to evolve in the arid western United States. Many Western states have legalized adult-use marijuana (Alaska, California, Colorado, Nevada, Oregon, and Washington), and as a result, they have adopted a variety of rules and...