Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

Twitter Marketing for Cannabis License Holders

Twitter Marketing for Cannabis License Holders

While Twitter is not as popular as other social media platforms like Facebook and Instagram, it’s still a viable channel for cannabis license holders to indirectly market their products and services. According to research conducted by Pew Research during the first...

Facebook Marketing for Cannabis License Holders

Facebook Marketing for Cannabis License Holders

For most industries, Facebook is a critical component of businesses’ social media marketing plans, but for cannabis license holders, Facebook represents a big risk. At any moment, Facebook could shut down a cannabis business’ Facebook Page. The same is true of...

Instagram Marketing for Cannabis License Holders

Instagram Marketing for Cannabis License Holders

Instagram is one of the most effective platforms that businesses can use to promote their products and services to online audiences, but the company (which is owned by Facebook) has a history of shutting down accounts for cannabis and cannabis-related businesses and...

How to Leverage Online Influencers for Cannabis Business Marketing

How to Leverage Online Influencers for Cannabis Business Marketing

An excellent way to build your cannabis business’ brand reputation, grow your audience, and turn members of your target market into buying customers is to connect with online influencers – people who already have the eyes and ears of a large or highly niche audience –...

More Licensing News

How Real Estate Affects the Value of a Marijuana License

How Real Estate Affects the Value of a Marijuana License

The term “cannabis effect” or “cannabis premium” refers to the inflated real estate costs that cannabis license holders are required to pay across the United States. The problem is the cost of real estate has a direct negative effect on a cannabis business, the value...

Research Reveals Surprises in International Marijuana Markets

Research Reveals Surprises in International Marijuana Markets

Despite the fact that medical marijuana is not yet legal in more than a dozen states in the U.S. and even fewer states have legalized adult-use marijuana, the country is still the leader in cannabis sales around the world. Even with Canada’s legalization of...