Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

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Legitimizing the Cannabis Industry: Terminology and Codes of Conduct

Legitimizing the Cannabis Industry: Terminology and Codes of Conduct

By improving professionalism in the cannabis industry and elevating the customer experience, the entire industry will break the negative stereotypes of cannabis and cannabis users. In fact, it’s already happening. According to Pew Research and Gallup, between 2007 and...

Cannacurio: California Microbusinesses

Cannacurio: California Microbusinesses

Currently California’s Bureau of Cannabis Control has issued 267 active microbusiness licenses. In order to hold a California microbusiness license, a licensee must engage in at least three of the following cannabis business activities:   Retailer, Retailer...

Cannacurio: Manufacturing Leaderboard (Q1 2020)

Cannacurio: Manufacturing Leaderboard (Q1 2020)

One part of the Cannabis value chain that we have not covered this year is Manufacturing. We ended 2019 with 4,804 active licenses. So far this year states have added 178 more or 3.7%. Background We categorize a license as a manufacturer if it fits the following...