Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

How to Write Email Messages that People Actually Read

How to Write Email Messages that People Actually Read

If you’re not sending the right email message to your audience, they won’t read it. Even worse – they could unsubscribe from your email marketing list, which means you’ll lose the chance to engage with them and turn them into paying customers in the future! Ask 10...

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Advertising and marketing restrictions aren’t new to businesses operating in highly-regulated industries, but most legal businesses can leverage the cost effective tools of social media to promote their businesses, build brand awareness and loyalty, and generate...

How to Leverage Data to Improve Email Marketing Results

How to Leverage Data to Improve Email Marketing Results

Research shows that every $1 a business invests in email marketing generates a $44 return. In other words, email marketing is essential to grow any business today, including cannabis businesses and cannabis-related businesses (i.e., ancillary businesses). In order to...

Leveraging CBD Consumer Buyer Personas for Business Growth

Leveraging CBD Consumer Buyer Personas for Business Growth

Consumers want CBD brands they can trust as well as affordable and accessible products. With one in seven Americans (14%) personally using hemp-derived CBD products, companies that want to build strong CBD brands and win market share need to get a better understanding...

More Licensing News

CCPA Compliance: What Cannabis Businesses Need To Do Now

CCPA Compliance: What Cannabis Businesses Need To Do Now

The California Consumer Privacy Act (CCPA) gives consumers who reside in California significantly more control over how companies use their personal information. As a result, all companies need to review their data, systems, and processes to ensure they’re in full...