Cannabis Industry Update:

Marketing & Advertising

Your toolbox of tips, insights, and ideas for marketing and advertising in the cannabis industry

10 Ways CRM Can Boost Your Cannabis Business

10 Ways CRM Can Boost Your Cannabis Business

It’s extremely difficult to stay competitive in any industry today without a customer relationship management (CRM) strategy and system in place. Results from a variety of research studies in recent years continually show that a CRM can have a significant positive...

Twitter Marketing for Cannabis License Holders

Twitter Marketing for Cannabis License Holders

While Twitter is not as popular as other social media platforms like Facebook and Instagram, it’s still a viable channel for cannabis license holders to indirectly market their products and services. According to research conducted by Pew Research during the first...

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing is one of the most effective ways to promote and generate brand awareness, sales, and loyalty for businesses in most industries, including the cannabis industry. Whether you’re a cannabis license holder selling products or services to other license...

The Growing Importance of Branding for Cannabis Businesses

The Growing Importance of Branding for Cannabis Businesses

The cannabis industry is growing and a recent report by Arcview Market Research and BDS Analytics projects that the U.S. cannabis spending will jump to more than $40 billion by 2024. That means in just five years, marijuana sales will quadruple. For cannabis...

Instagram Marketing for Cannabis License Holders

Instagram Marketing for Cannabis License Holders

Instagram is one of the most effective platforms that businesses can use to promote their products and services to online audiences, but the company (which is owned by Facebook) has a history of shutting down accounts for cannabis and cannabis-related businesses and...

More Licensing News

Marijuana Migration – Who’s Moving and Why?

Marijuana Migration – Who’s Moving and Why?

People have been talking about the marijuana migration since 2013 as legalization came closer to a reality in Colorado. What’s interesting is that it’s still happening six years later. The difference today is that many people are moving for different reasons then back...

How to Write a Business Plan for the Cannabis Industry

How to Write a Business Plan for the Cannabis Industry

Business plans are necessary for companies operating in all industries. For businesses in the cannabis industry, they’re even more important because they can help you get a license to operate and capital to fund your business – whether you need that funding to get...