Pros and Cons of Automated Drip Email Marketing Campaigns
Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.
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Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.
In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Bryan Passman, CEO and Founder of Hunter + Esquire, a full-service, retained executive recruitment and human capital advisory firm focused solely on the cannabis and psychedelics industries.
Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.
While many focus on the big license producing states like California, Oklahoma, Colorado, Washington, and Oregon where over 83% of the nation’s licenses are issued, we miss out on other states that are quietly issuing licenses or are evaluating their programs.
With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales.
Sage Intacct is a cloud accounting and financial management solution for the cannabis industry. Cannabiz Media recently spoke with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct to learn more about how they use the Cannabiz Media License Database to support their business development, lead generation, and sales initiatives.
With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales.
Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. Cannabiz Media spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support business development, data intelligence, and license verification processes.
In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct, a cloud accounting and financial management solution for the cannabis industry.
When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.
If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.
In the latest episode of the Cannacurio Podcast from Cannabiz Media, we speak with Tony Repanich, President and Chief Operating Officer of Shield Compliance, a comprehensive compliance management platform for banking cannabis-related businesses.
So far this year, 14 states have added a total of 276 new cannabis dispensaries/retailers. The largest contributor was not California nor Oklahoma - it was Arizona. Read on for more details.
In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.
The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.
PeopleGuru is a cloud-based and cannabis-friendly human resources, payroll, human capital management, and technology provider focused primarily on the mid-market and high growth companies. Cannabiz Media recently spoke with Robert Mohr and Haley Hayes from PeopleGuru to learn more about how their team uses the Cannabiz Media License Database to support its sales and business growth initiatives.
Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.
Georgia’s Access to Medical Cannabis Commission will bestow only six cannabis business licenses. The state has received almost 70 applications already, but the applicant information is not public. We've deduced some of the likely applicants.
Of all the license types available to cannabis business operators, the microbusiness license is among the least issued and discussed. Countless cannabis businesses of varying sizes are vertically integrated, with many holding licenses for multiple activities at the same location. Depending on state and local regulations, licensees frequently choose to cultivate, process, and sell cannabis out of the same business.
In the latest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I discuss speak with Robert Mohr, Cannabis Channel Manager, and Haley Hayes, Sales Executive, from PeopleGuru, a cloud-based and cannabis-friendly HR payroll, human capital management, and technology provider.