December 2, 2019
Subscribe to our newsletter to get alerts about new posts, local news, and industry insights.
Springbig is a loyalty marketing and communications platform for cannabis dispensaries and brands. Launched three years ago, springbig has grown to serve more than 800 clients and over 11 million customers across the United States.
The springbig platform offers dispensaries and brands a seamless way to communicate with highly targeted customer audiences via MMS, SMS, and automated campaigns through integrations with more than a dozen cannabis point-of-sale systems, including industry leaders like BioTrackTHC, Flowhub, Green Bits, Cova, Treez, and more.
Recently, I spoke with springbig Vice President of Marketing Nat Shaul to learn more about her company and how the springbig team uses the Cannabis Market Intelligence Platform to support its sales, marketing, and business initiatives.
Springbig subscribed to the Cannabis Market Intelligence Platform after meeting the Cannabiz Media team at a conference. “We’d been using Weedmaps to find license holders, but the information was very inaccurate,” explains Nat. “Nowhere else had accurate information, but the Cannabis Market Intelligence Platform is unique and has accurate data.”
Nat’s team primarily uses the Cannabis Market Intelligence Platform to look up companies and licenses. “We use it to break down sales territories and strategize marketing,” explains Nat. “The Cannabis Market Intelligence Platform has turned our cold calls into warm calls because now we have the name of the correct person that we need to speak to. The filtering options are extremely helpful because we can filter down to exactly what we’re looking for. When we have a new POS integration, we can find license holders who use that POS and quickly connect with them. It’s so easy to find information and saves us days of time.”
The team at springbig has also had success using the Cannabis Market Intelligence Platform for outreach prior to events they participate in. Nat shares, “We boost events in certain cities using the Cannabis Market Intelligence Platform to reach out to dispensaries in each area. It’s really helpful, and without the Database, we couldn’t do it.”
In addition, springbig relies on the daily email alerts with cannabis license changes that are sent out to subscribers by Cannabiz Media. “Within 30 seconds, we get the gist of everything that’s happening in the country,” says Nat. “It’s a great way to start the day – especially when you’re short on time.”
Since springbig started its subscription to the Cannabis Market Intelligence Platform, Nat and her team have been particularly happy with the support they’ve received from the Cannabiz Media team. Nat explains, “Everyone at Cannabiz Media is real. They’re not typical salespeople. They’re honest, which is really refreshing, and our account manager, Davis, is phenomenal. We always get a quick and thoughtful response to our questions. Cannabiz Media provides the best customer service that I’ve ever had with any piece of software we use.”
The springbig team has repeatedly experienced positive results since they began using the Cannabis Market Intelligence Platform. “Every time we use the Cannabis Market Intelligence Platform, it’s been really positive,” Nat says. “We rely on it heavily in our sales team, and it has definitely helped our ROI and bottom-line.”
The future of springbig is focused on growth. Nat shares, “We’re working on making the software perfect for dispensaries. Our focus is on the retailer end and adding more features.”
As springbig grows, the Cannabiz Media team will continue to support Nat’s team and all of its subscribers by providing the most accurate and current data on cannabis and hemp license holders across the U.S. and international markets.
To learn more about the Cannabis Market Intelligence Platform and what it can do for your business, schedule a free demo.
