July 1, 2021
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Green Check Verified is a leading provider of cannabis banking solutions and expert advisory services for financial institutions. Through its services and the company’s technology, Green Check Verified enables financial institutions to safely and successfully offer services to the legal cannabis industry.
Cannabiz Media recently spoke with Kevin Hart, CEO and Founder of Green Check Verified, to learn more about how he and his team use the Cannabiz Media License Database to support their research, sales, and growth initiatives.
A key reason that Green Check Verified subscribes to the Cannabiz Media License Database is for access to comprehensive information about market sizes and opportunities. Kevin shares, “We use the information in the License Database and Cannabiz Media’s technology to identify what markets are really like so we can identify the financial institutions we should talk to. There is a perception versus reality out there that the information in the License Database helps us address.”
In terms of the gap between perception and reality, Kevin explains that the data his team can access in the Cannabiz Media License Database provides necessary context – particularly for financial institutions. Being able to provide that context has a significant impact on the outcomes of Green Check Verified’s sales and partnership efforts.
Kevin explains, “You can’t go to a banker and just say the cannabis industry is a $50 billion industry or such-and-such city’s cannabis industry is a $3 billion industry. There’s no context for them. But with the information in the Cannabiz Media License Database, we can provide that context and keep our thinking clear. The information in the License Database is just so exceptional and relevant. I think hands down Cannabiz Media presents the data the best.”
As more states legalize medical and adult-use cannabis, the challenge is guessing market size or future market size. “Do your homework,” says Kevin. “Just do your homework. Use the Cannabiz Media License Database. The information is available.”
Green Check Verified developed a patent-pending compliance rules engine that looks at the inventory, sales, and financial performance of a business at the detailed transaction level to verify transactions in real-time. Verified transactions get a green check and the money can enter the US banking system. Financial institution can look at the transaction, see the reporting, and know it’s accurate and compliant.
To that end, Green Check Verified focuses on partnering with financial institutions to provide access to financial and business services to plant-touching cannabis license holders. And with new states launching cannabis programs, Green Check Verified is well-positioned for growth in the future.
“There isn’t a state that has a program or is about to have a program that we don’t have a physical presence in,” says Kevin. “You don’t have to wait for the laws to pass. You have to be ready to act upon what those laws look like. In any of those states, there are startup businesses and costs, so we start by going into every state, identifying forward-thinking financial institutions in those states, and establishing relationships with them.”
Kevin also expects new opportunities to arise in the future, including intrastate commerce and international cannabis commerce. “With the compliance rules engine at the core of our technology,” Kevin shares, “Green Check Verified is in an exceptional position.”
For more information about Green Check Verified and to hear additional insights from Kevin Hart, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Kevin as the special guest.
To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Green Check Verified, follow the link and schedule a free demo.
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