June 18, 2024
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Conception Nurseries is the world's largest cannabis plant provider, renowned for its pioneering tissue culture techniques. As the sole provider of commercial-scale, multi-state tissue culture services within the cannabis sector, Conception Nurseries is revolutionizing the industry with its innovative approach to plant cultivation.
In a recent Cannacurio Podcast, Cannabiz Media spoke with Conception Nurseries CEO, Kevin Brooks, and part of the discussion illuminated how their business intelligence team leverages the data within the Cannabis Market Intelligence Platform to 'read the tea leaves' of the cannabis industry.
Conception Nurseries subscribes to the Cannabiz Media Market Intelligence Platform because it provides a comprehensive and reliable source of data and insights that are crucial for navigating the complex and ever-evolving cannabis industry. As the largest cannabis plant provider globally, Conception Nurseries relies on accurate and up-to-date information to make informed decisions and stay ahead of market trends. "We have a business intelligence team internally, and part of their job is to work on internal KPIs to make sure that we're hitting our mark.", Kevin explains. "But also part of that is trying to synthesize data to read the tea leaves, and find out: What does the market want? How is the market going? What do the trends of the future look like? What markets do we want to be in? Which market should we stay away from? And that's exactly how we use the platform."
The platform offers detailed information on licensing, business operations, and market dynamics, which are essential for strategic planning and identifying growth opportunities, and by utilizing the Cannabiz Media Market Intelligence platform, Conception Nurseries can efficiently track industry developments and maintain a competitive edge. The platform's robust database allows the company to monitor the regulatory landscape across multiple states, ensuring compliance and identifying potential new markets for expansion. Additionally, the data-driven insights help Conception Nurseries to target potential clients and partners, streamline their sales and marketing efforts, and ultimately, optimize their business operations. By leveraging the wealth of information available through Cannabiz Media, Conception Nurseries can continue to lead the industry with innovative solutions and exceptional service.
Conception’s commitment to quality and consistency positions it as a key player in the ongoing evolution of the cannabis industry. Continually innovating and expanding, they aim to further enhance the efficiency and reliability of cannabis cultivation. “The only way that you could get a clean, consistent, healthy, vigorous plant that's genetically identical every single time is through tissue culture.", says Kevin. "And that's what brought me to launch Conception in 2018."
Conception Nurseries’ dedication to scientific excellence and practical solutions sets it apart in the cannabis industry. Their tissue culture techniques not only address immediate cultivation challenges but also pave the way for a more sustainable and efficient future for cannabis growers.
For more information about Conception Nurseries and to hear additional insights from Kevin Brooks, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Kevin as the special guest.
To learn more about the email marketing tool within the Cannabis Market Intelligence Platform or how it can help you market your product, service, or event to license holders like CMA does, schedule a quick demo.
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