We are now two weeks into the beginning of 2024, and ensuring a robust start to the year is pivotal for meeting your revenue goals. That is why incorporating strategic marketing initiatives is vital, so we put together a list of 5 five strategies to drive revenue in the initial months of the year:

1. Referral Program

Referral marketing remains a powerful tool. Referred customers tend to spend more and have a higher lifetime value. Promote your referral program through enticing incentives, which could include generous discounts, exclusive offers, freebies, or seasonal items.

Tip: Leverage email marketing to seamlessly promote your referral program, making it easy for customers to share and redeem incentives.

2. Offers

Embrace offers, specifically bundled offers. These create a sense of urgency as exclusive, limited-time, specials. Bundles can attract more revenue at a lower cost.

Tip: Craft compelling messages around bundled products as unique and time-sensitive offerings. Utilize website, blog, social media, and email marketing for promotion.

3. Loyalty Program

Elevate your loyalty program during the first quarter. Use enhanced incentives, shared through email marketing and SMS, to make loyal customers feel appreciated.

Tip: Offer exclusive deals and short-term perks to drive repeat purchases and higher spending from your loyal customer base.

4. Email Marketing

Leverage the data collected throughout the year to create highly-segmented email campaigns. Send personalized messages to specific audience segments, avoiding clutter and irrelevant content.

Tip: Tailor messages to highlight offers, promotions, and programs that resonate with each audience. Utilize the power of personalized communication to drive engagement.

5. Search-Optimized Web Pages

Optimize targeted traffic through search engine optimization. Develop themed web pages optimized for specific keywords related to your industry.

Tip: For instance, a cannabis dispensary could optimize pages for phrases like “weed Wednesday sales” or “chill vibes, hot prices.” Publish these pages in advance to ensure they rank on search engine results pages (SERPs).

Key Takeaways:

Whether you’re in the U.S., Canada, or international markets, the Cannabiz Media Market Intelligence Platform can elevate your sales and marketing goals. Schedule a demo today to explore its potential in reaching cannabis and hemp license holders.

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Originally published 11/16/21. Updated 01/16/24.