Direct mail marketing has waned in popularity in recent years simply because digital marketing is so much less expensive.
August 3, 2021
Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...
July 16, 2021
As the world starts to reopen in 2021, some cannabis industry trade shows have already started again, and the future looks bright – albeit, a bit different than what we knew before. Here are some of the key things you’re likely to notice at future cannabis industry trade shows and events in a post-COVID world.
July 13, 2021
It’s extremely important that businesses operating in and with the cannabis industry don’t make telemarketing mistakes that could lead to a lot of negative brand publicity and expensive legal trouble (fines can range from $500 to $1,500 per occurrence).
May 11, 2021
Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.
May 4, 2021
Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.
April 23, 2021
With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales.
April 20, 2021
With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales.
April 6, 2021
When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.
March 30, 2021
If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.
March 25, 2021
In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.
March 16, 2021
The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.
March 9, 2021
Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.
March 3, 2021
Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.
February 16, 2021
While the COVID-19 pandemic is far from over, we’re starting to see a light at the end of the tunnel. It’s amazing how far-reaching the effects of a global health crisis truly are. For businesses, the pandemic even affected how companies sell and promote their products and services, including how they use email marketing.
January 26, 2021
Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.
January 13, 2021
We made it through 2020! Whether you’re a cannabis license holder or you operate an ancillary cannabis business, January marks the time to focus on improvements, and after the year we just went through, business resolutions are a must for 2021 – particularly branding and marketing resolutions.
January 5, 2021
If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.
December 8, 2020
Writing email marketing messages that get better results requires an understanding of the fundamental rules and best practices of effective copywriting. Without a knowledge of how to write persuasive copy, your subject lines won’t drive opens, and the content of your messages won’t drive clicks.
October 6, 2020
There is one guaranteed way to get better email marketing results – both in terms of staying out of the spam folder and landing in the inbox as well as in terms of boosting open rates, click rates, and conversion. According to Google, the key is to only send messages people want.
October 2, 2020
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