Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Susan Gunelius

September 7, 2022

Marketing

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Susan Gunelius

August 5, 2022

Marketing

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

Susan Gunelius

July 26, 2022

Marketing

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

Susan Gunelius

July 22, 2022

Marketing

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Susan Gunelius

July 19, 2022

Marketing

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale. 

Susan Gunelius

July 12, 2022

Marketing

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Susan Gunelius

July 8, 2022

Marketing

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Susan Gunelius

June 14, 2022

Marketing

Industry News

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

Susan Gunelius

May 31, 2022

Marketing

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

Susan Gunelius

May 20, 2022

Marketing

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Susan Gunelius

May 17, 2022

Marketing

Customer relationship management (CRM) involves managing all interactions with every customer and lead to improve a company’s sales and reduce churn. CRM is important to all businesses working in and with the cannabis industry today. In fact, the benefits of CRM to cannabis and ancillary businesses of all sizes are far-reaching – affecting not just sales but also marketing and customer service.

Susan Gunelius

May 10, 2022

Marketing

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Susan Gunelius

May 6, 2022

Marketing

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.

Susan Gunelius

May 3, 2022

Marketing

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Susan Gunelius

April 26, 2022

Marketing

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

Susan Gunelius

April 22, 2022

Marketing

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Susan Gunelius

April 19, 2022

Marketing

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.

Susan Gunelius

April 12, 2022

Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Susan Gunelius

April 8, 2022

Marketing

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

Susan Gunelius

March 23, 2022

Marketing