The Cannabiz Media team will be at booth #903 during CannaCon West, which is being held at the Denver Convention Center in Denver, Colorado from September 24-25, 2022. Stop by the booth to say hello and see a demo of the Cannabiz Media License Database for sales and marketing and Cannabiz Intelligence™ for business and financial intelligence.
September 14, 2022
Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.
September 13, 2022
Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.
September 7, 2022
One of the biggest stories in 2022 has been the Russian invasion of Ukraine, which significantly impacted the global supply chain. The cannabis industry has not been immune to these supply chain delays and shortages. Cannabis businesses are also facing higher prices thanks to the domino effect the invasion has had on the global economy. Despite the challenges, progress has been made in a number of international cannabis markets.
August 30, 2022
The Northeast adult-use cannabis market is set to grow exponentially within the next six to 12 months. Some of these states’ adult-use programs are more restrictive than others, but New Hampshire and Pennsylvania’s lack of legal recreational cannabis markets are in direct opposition to voters’ preferences. Here's what's been happening in these states during the first seven months of 2022.
August 23, 2022
The continued growth and development of big businesses with deep pockets in the cannabis industry has many people worried that the result of continued mergers and acquisitions will be monopolies, lower quality products, and a shift of revenues away from mom and pop businesses in local communities to out-of-state (or out of country) corporations. This concern has already evolved into a reality and will continue to become an even bigger problem as state programs expand, when interstate commerce is allowed, and when federal legalization happens.
August 19, 2022
CannaCon Chicago is being held at the Donald E. Stephens Convention Center in Rosemont, Illinois from August 26-27, 2022. Throughout the conference, the Cannabiz Media team will be at exhibitor Booth #905 answering questions and giving demonstrations of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence.
August 17, 2022
The Cannabiz Media team will be at Booth 420 during Cannabis Conference 2022 from August 23-25, 2022 at the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada. The team will be answering questions and giving demos of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence. We hope to see you there!
August 15, 2022
Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.
August 9, 2022
For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.
August 5, 2022
It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.
August 2, 2022
Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.
July 26, 2022
For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.
July 22, 2022
LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn.
July 19, 2022
CannaCon Midwest Detroit is promoted as a show for everyone who has an interest in cannabis or the cannabis industry and is expected to draw thousands of attendees. The Cannabiz Media team will be at Booth #330 on the expo floor during CannaCon Midwest Detroit. Stop by to see a demo of the Cannabiz Media License Database and learn how it can help you reach your business goals this year.
July 14, 2022
With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale.
July 12, 2022
Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.
July 8, 2022
Numerous studies over the past several years have proven companies that use data to make decisions have more success. However, accessing reliable data on a consistent basis, which can be used for decision-making, can be challenging, particularly in the cannabis industry.
July 5, 2022
Data is transforming the cannabis industry, and as a result, new technology companies are opening in the cannabis space. In addition, traditionally non-cannabis companies are extending their brands to the industry. Today, databases, predictive analytics, artificial intelligence, and machine learning are having widespread effects on cannabis businesses, investors, regulators, and consumers.
June 28, 2022
Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.
June 21, 2022
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