Posts by

Susan Gunelius

Cannabiz Media Client Spotlight – Precision Extraction Solutions

Cannabiz Media Client Spotlight – Precision Extraction Solutions

Precision Extraction Solutions is an industry leader in cannabis and hemp extraction technology, equipment, site planning, training, and consulting. The company was founded seven years ago with a primary focus to build the best technology and the best extraction equipment.

Online Video Marketing for Cannabis Businesses and Cannabis-Related Businesses

Online Video Marketing for Cannabis Businesses and Cannabis-Related Businesses

Online video marketing is essential for all businesses today, including cannabis businesses and cannabis-related businesses. The number of people watching online videos every day continues to rise, and companies that invest in online video marketing are reaping the rewards.

Cannabiz Media Client Spotlight – Marijuana Industry Trade Association (MITA)

Cannabiz Media Client Spotlight – Marijuana Industry Trade Association (MITA)

The Marijuana Industry Trade Association (MITA) is an industry organization in Arizona. The association’s mission is to support Arizona’s cannabis industry businesses and workers by helping them stay informed and network so they can succeed.

Cannabiz Media Client Spotlight – PROTEUS 420

Cannabiz Media Client Spotlight – PROTEUS 420

PROTEUS 420 is a real-time enterprise resource planning (ERP), seed-to-sale tracking, and point-of-sale system for cannabis and hemp businesses across the supply chain. The company took its legacy system and launched it in the cannabis and hemp industries in 2008.

Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses

Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses

This is Part 1 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the link to read Part 2 – On-Site SEO, Part 3 – On-Page SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

How COVID-19 is Changing Email Marketing – 5 New Best Practices

How COVID-19 is Changing Email Marketing – 5 New Best Practices

As the COVID-19 pandemic spread, email marketing changed in two very obvious ways that have impacted email marketing best practices for businesses operating in most industries.

Cannabiz Media Client Spotlight – National Cannabis Industry Association (NCIA)

Cannabiz Media Client Spotlight – National Cannabis Industry Association (NCIA)

The National Cannabis Industry Association (NCIA) is a leading cannabis industry professional association founded in 2010. With nearly 2,000 member-businesses and tens-of-thousands of individual cannabis professional members, ...

Guide to Text Message Marketing for Cannabis and Cannabis-Related Businesses

Guide to Text Message Marketing for Cannabis and Cannabis-Related Businesses

Text message marketing can be an effective and highly affordable way for cannabis and cannabis-related businesses to connect with consumers and increase sales. With so many other forms of marketing and advertising off limits to the cannabis industry, ...

Cannabiz Media Client Spotlight – BioTrack

Cannabiz Media Client Spotlight – BioTrack

BioTrack is a leading seed-to-sale inventory management and dispensary point-of-sale software for the cannabis industry. The company’s seed-to-sale cannabis tracking system not only helps licensed operators stay compliant, ...

Cannabiz Media Client Spotlight – Blackbird

Cannabiz Media Client Spotlight – Blackbird

Blackbird is a software, logistics, and operations company and distributor servicing the cannabis industry. The company offers online ordering and delivery of cannabis products in Nevada through its BlackbirdGo online marketplace ...

Top 5 Reasons Blogging is Critical for Cannabis and Cannabis-Related Businesses

Top 5 Reasons Blogging is Critical for Cannabis and Cannabis-Related Businesses

Blogging is the foundation of content marketing and all of the benefits content brings to businesses. The truth is there is no more effective way to build traffic, authority, brand trust, leads, and sales to your business ...

How to Write CCPA Compliant Privacy Notices

How to Write CCPA Compliant Privacy Notices

An important component of ensuring your cannabis business or cannabis-related business is compliant with the California Consumer Protection Act (CCPA), which will be enforced starting on July 1, 2020, is updating and publishing compliant privacy notices.

How to Leverage Data to Improve Email Marketing Results

How to Leverage Data to Improve Email Marketing Results

Research shows that every $1 a business invests in email marketing generates a $44 return. In other words, email marketing is essential to grow any business today, including cannabis businesses and cannabis-related businesses

How to Write Email Messages that People Actually Read

How to Write Email Messages that People Actually Read

If you’re not sending the right email message to your audience, they won’t read it. Even worse – they could unsubscribe from your email marketing list, which means you’ll lose the chance to engage with them and turn them into paying customers in the future!

How to Ensure Your Email Marketing and CRM Comply with CCPA

How to Ensure Your Email Marketing and CRM Comply with CCPA

With the launch of the California Consumer Privacy Act (CCPA) and news about additional states passing enhanced privacy regulations in the near future, the data in your email marketing and customer relationship management (CRM) ...

The Value of Quality Data in the Cannabis Industry

The Value of Quality Data in the Cannabis Industry

Research from IBM Marketing Cloud found that 90% of the data on the internet has been created since 2016, and the amount of data created every day continues to increase. According to a separate study by IDC, the amount of data created ...

What’s Next for CCPA and Data Privacy in the United States?

What’s Next for CCPA and Data Privacy in the United States?

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and enforcement will begin on July 1, 2020. It’s the first of what will be many new state privacy laws, and it includes numerous protections for consumers as well ...

What is the California Consumer Privacy Act of 2018 (CCPA)?

What is the California Consumer Privacy Act of 2018 (CCPA)?

The California Consumer Privacy Act of 2018 (CCPA) passed on June 28, 2018 and went into effect on January 1, 2020. The law gives California resident consumers a way to protect their personal data from businesses ...

Ed Keating of Cannabiz Media to Speak at the Emerging Maine Market Event

Ed Keating of Cannabiz Media to Speak at the Emerging Maine Market Event

Cannabiz Media Co-Founder and Chief Data Officer Ed Keating will speak at The Emerging Maine Market event in Portland, Maine on March 19, 2020. The event is the first of the Cannabis Sessions series presented by Nucleus One, ...

New Focus for the Cannabis and Hemp Industries in 2020

New Focus for the Cannabis and Hemp Industries in 2020

It’s been said that 2020 will be the biggest year for the cannabis industry in the United States, but for that statement to hold true, the industry needs to shift its focus. In many states, markets are maturing, and we’re already seeing far-reaching effects.