Businesses and investors are eager to dive into the cannabis industry, but inconsistent state-by-state licensing and operating procedures are creating a steep barrier to entry. At Cannabiz Media our mission is simple: to bring order to the chaos. Led by a team of content, data, and technical experts, we aim to unite the necessity of lead generation with the functionality of a user-friendly CRM for the North American marijuana industry. The end result streamlines our clients’ workflows and places prospects in the palms of their hands.
Co-Founder and President
Larry Schwartz is a co-founder and President of Cannabiz Media and directs our sales, business development and technology operations. Larry has guided numerous media ventures, from start-up through growth, development and maturity, including Tickets.com (Acquired by MLB Advanced Media), Bolenka Games Online (Trivial Pursuit(R) Online), GFI Group (Nasdaq:GFIG – Financial), Wizard World (Publishing), Patron Technology, and Newstex. Larry has spent the last ten years building content and data licensing businesses. He is an expert in licensing new forms of content like blogs and twitter to traditional businesses. These products provide professionals with new competitive, business and sales intelligence insights. Larry attended Bates College and the Yale University Graduate School of Drama. He served on the Content Board of Directors for the Software Information Industry Association for eleven years, and is a frequent speaker on content, product development, start-ups and turnarounds. When he’s not adding value to data and content, Larry is a show manager for hunter/jumper horse shows, is on the Board of Directors for the Connecticut Horse Show Association. Larry, a confirmed gadget geek and cyclist, also spends time on Broadway with his theatrical agent wife and two daughters.
Co-Founder and Chief Data Officer
Ed Keating is a co-founder of Cannabiz Media and oversees our data research and government relations efforts. He has spent his whole career working with and advising information companies in the compliance space. Ed has overseen complex multijurisdictional product lines in the securities, corporate, UCC, safety, environmental and human resource markets and focuses on workflow products. Ed has spent the last twenty five years in the information industry. During that time he has worked for both startup and established information companies where he has led marketing, product management and sales organizations. These companies include Wolters Kluwer/Commerce Clearing House, CT Corporation, EDGAR Online and Business & Legal Reports. At Cannabiz Media Ed enjoys the challenge of working with regulators across the country as he and his team gather corporate, financial, and license information to track the people, products and businesses in the cannabis economy. Ed graduated from Hamilton College and received his MBA from the Kellogg School at Northwestern University. He has been active with the Software & Information Industry Association for his whole career and managed the Content Division for six years. He’s was recently a Trustee at the Country School in Madison CT and a Little League Coach for seven years. When not being a compliance information wonk he spends time with his wife and teenage son cycling, running and making homemade pizza.
Chief Technology Officer
Senior Data Analyst
Jason Kikel is a Senior Data Analyst at Cannabiz Media, where he researches licenses across the cannabis marketplace and the policies behind them. He brings forth a variety of experience in urban planning, agriculture, and education, as well as enthusiasm for an expanding industry.
Jason graduated magna cum laude from West Virginia University and recently completed his Master of Community + Regional Planning at The University of New Mexico. A longtime cannabis policy reform advocate, Jason first jumped into the cannabis economy as a graduate student while completing his master’s thesis, studying the legalization-land use-water policy nexus in Colorado. Jason recently delivered a presentation on this research, “Land Use, Water, and Policy Considerations in Emerging Cannabis Markets: Lessons from the Arid Mountain West” at the inaugural Institute for Cannabis Research conference at Colorado State University-Pueblo.
Susan Gunelius is President & CEO of KeySplash Creative, Inc., a marketing communications, copywriting, social media, and strategic branding company. She spent the first half of her over 20-year marketing career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. Susan has written 10 marketing-related books, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, and Kick-ass Copywriting in 10 Easy Steps. She is also Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.
Alyssa manages the Cannabiz Media customer journey from marketing to client success. She has led client relationships and marketing programs large and small for Fortune 500 companies and start-ups alike spanning industries such as technology, retail, and hospitality. No matter the challenge, her passion guides her toward building programs from the ground up using insight, creativity, and ingenuity. Alyssa prides herself on not only thinking outside the box, but running screaming from it. In her free time, she attempts to balance an active lifestyle with her husband and two dogs with her love of travel, food, and appreciating the small things.