Our Story

Cannabiz Media manages the award-winning Cannabis Market Intelligence Platform that facilitates growth opportunities, reveals financial insights, and safeguards compliance.
We are a team of real researchers, developers, marketers, and strategists from across the country. Now celebrating our 10 year anniversary, over a third of the current Cannabiz Media team has been together from the start, granting us a staggering amount of expertise. There is nothing artificial about our intelligence!

Larry Schwartz

Co-Founder and President

Larry Schwartz is a co-founder and President of Cannabiz Media and directs our sales, business development and technology operations. Larry has guided numerous media ventures, from start-up through growth, development and maturity, including Tickets.com (Acquired by MLB Advanced Media), Bolenka Games Online (Trivial Pursuit(R) Online), GFI Group (Nasdaq:GFIG – Financial), Wizard World (Publishing), and Patron Technology.

Larry has spent the last twenty years building content and data licensing businesses. He is an expert in licensing new forms of content to traditional businesses. These products provide professionals with new competitive, business and sales intelligence insights. Larry attended Bates College and the Yale University Graduate School of Drama. He served on the Content Board of Directors for the Software Information Industry Association for eleven years, and is a frequent speaker on content, product development, start-ups and turnarounds. When he’s not adding value to data and content, Larry, a confirmed gadget geek and cyclist, also spends time on Broadway with his theatrical agent wife and two daughters.

Ed Keating

Co-Founder and Chief Data Officer

Ed Keating is a co-founder of Cannabiz Media and oversees the company’s data research and government relations efforts. He has spent his career working with and advising information companies in the compliance space. Ed has managed product, marketing, and sales while overseeing complex multijurisdictional product lines in the securities, corporate, UCC, safety, environmental, and human resource markets.

At Cannabiz Media, Ed enjoys the challenge of working with regulators across the globe as he and his team gather corporate, financial, and license information to track the people, products, and businesses in the cannabis economy.

Ed graduated from Hamilton College and received his MBA from the Kellogg School at Northwestern University.

Alyssa Gatto

Vice President, Marketing & Client Success

Alyssa manages the Cannabiz Media customer journey from marketing to client success. She has led client relationships and marketing programs large and small for Fortune 500 companies and start-ups alike spanning industries such as technology, retail, and hospitality.

No matter the challenge, her passion guides her toward building programs from the ground up using insight, creativity, and ingenuity. Alyssa prides herself on not only thinking outside the box, but running screaming from it. In her free time, she attempts to balance an active lifestyle with her husband and two dogs with her love of travel, food, and appreciating the small things.

Davis Thode

Vice President, Sales

Davis Thode has 15 years of experience as a sales professional working in landscaping, hospitality technology, and commercial lighting before entering the cannabis industry in 2017. After earning Cannabiz Media's coveted "Salesperson of the Year" award multiple years running, he stepped into his current leadership role fostering a comprehensive business development machine focused on both new sales and retention.

Davis had planted over 2,000 trees thanks to his early career in landscaping followed by personal pursuits later in life. And like any true sales professional, he loves to play golf. So much so he's declared his life motto: "Close deals, make birdies."

Our Story

Our Team

Larry Schwartz

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Ed Keating

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Alyssa Gatto

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Davis Thode

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