Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.
March 15, 2024
We are now two weeks into the beginning of 2024, and incorporating strategic marketing initiatives is vital, so we put together a list of 5 five strategies to drive revenue in the initial months of the year.
January 16, 2024
Trade shows, conferences, and events offer excellent opportunities for business-to-business (B2B) companies operating in and with the cannabis industry to generate new leads. But what do you do with those leads when you get back to the office?
October 20, 2023
To generate a positive return on your trade show investments and maximize sales from your exhibit, you need to have the right people at your exhibit booth. Not everyone has the right personality or skills to excel working a trade show booth. While you can’t change a person’s personality, you can help your team learn the skills they need to be successful at every trade show.
October 19, 2023
To maximize sales from your trade show exhibit at business-to-business (B2B) cannabis industry events, you need to know the tricks that are effective today. The five “hacks” discussed in this article can make the difference between just collecting business cards and actually attracting viable leads for your company that drive a positive return on your investment.
October 17, 2023
If your cannabis or cannabis-related business isn’t keeping up with industry data trends, then you’ll fall behind. Today, data-driven businesses have the most success because they have access to the information they need to identify opportunities and avoid taking unnecessary risks.
June 13, 2023
The illegal cannabis market continues to thrive – even in states that have legalized adult-use cannabis. As more states work to roll out new cannabis programs this year and others are expected to approve adult-use cannabis, it’s essential to consider what’s happening in the illicit markets within states that have operational adult-use cannabis programs.
May 31, 2023
For businesses in the cannabis industry, the data topic is about more than just using data. It’s about being a data-driven company – one that will actually gain a competitive advantage and win in your market in the future.
May 30, 2023
The CannaVest East Institutional Capital Forum will be held at CWCBExpo on June 1-2, 2023 at the Jacob Javits Convention Center in New York City. CannaVest East is expected to draw hundreds of cannabis industry professionals for two days of education, networking, advocacy, and opportunities.
May 24, 2023
Cannabiz Media spoke with Leaf Trade President Michael Piermont to learn how he and his team use the Cannabiz Media License Database and hear what’s next for Leaf Trade.
May 18, 2023
In any industry, if you don’t know what your competitors are doing, your business will operate at a significant disadvantage. The cannabis industry is no different. You must fully understand the competitive landscape at all times so your business thrives rather than simply survives.
May 16, 2023
Whether you’re a cannabis license holder, ancillary business, or aspiring cannabis industry entrepreneur, attending networking events, conferences, and business meetings is critical to your success.
May 12, 2023
Cannabiz Media spoke with Brett Harris, CEO and Founder of LuvBuds, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, strategic planning, and more.
May 11, 2023
As we inch ever so slowly to banking reform, interstate commerce, and federal legalization of cannabis, it’s a perfect time to take a look at the history of cannabis and how far the legal industry has come. In 2023, the legal cannabis industry has grown to generate billions of dollars in annual sales, and it has created hundreds of thousands of jobs across the United States.
May 10, 2023
Artificial intelligence (AI) has gone mainstream with the explosive growth of ChatGPT, and this is just the beginning. AI is officially here to stay and will continue to evolve. That’s great news for business operations in all industries, including cannabis, because artificial intelligence enables companies to streamline operations, reduce costs, and seize opportunities.
May 2, 2023
Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.
April 28, 2023
In April 2023, only 10 states in the United States do not have a regulated program for legalized medical and/or recreational cannabis use and sales. The industry has come a long way in the past six years when Cannabiz Media published the Marijuana Licensing Reference Guide 2017 Edition.
April 21, 2023
The Cannabiz Media team will be at booth #229 on the exhibit floor during MJ Unpacked. Stop by to watch a demo of the Cannabiz Media License Database to see how it can help your business reach its goals in 2023 and beyond!
April 19, 2023
Is it worth the time and effort to publish content on Facebook when the rules are so murky and seem to vary from one cannabis business to another or one post to another? The answer for most businesses in the marijuana industry is yes, but with a great deal of caution.
April 7, 2023
The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference at the Fontainebleau in Miami Beach, Florida on April 11-12, 2023. Stop by Booth E102 in the exhibit hall to see a demo of Cannabiz Intelligence™. It’s the cannabis industry business intelligence solution used by financial analysts, investors, legal advisors and more to conduct comprehensive financial analysis, target mergers and acquisitions (M&A), and research valuations.
April 5, 2023
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